UK Food and Drink PR
From brands such as Mirabeau wine and Jude’s ice cream, to restaurants, bars and hotels as varied as Coq d’Argent, The Blind Pig and Lympstone Manor by Michael Caines, Sauce Communications has made it its business to lead the way when it comes to UK food & drink PR.
One of the leading UK restaurant PR agencies, Sauce worked extensively with Leon as it became a large and successful business. In handling the food & drink PR for D&D London for over a decade, Sauce Communications has taken advantage of the opportunity to work on a large and extremely varied array of restaurants and bars, such as Avenue in St James’s, Coq d’Argent in the City of London, Francesco Mazzei’s Islington Italian Radici, the legendary Le Pont de la Tour beside Tower Bridge and German Gymnasium’s launch in King’s Cross, as well as Issho in Leeds. D&D London’s legendary portfolio of restaurants demands highly specialised communications expertise to ensure each site and brand has an individual identity and status in the media landscape, which a large and experienced agency such as Sauce has the resources to achieve. As well as restaurants and bars, Sauce Communications has successfully emerged as a leading food & drink PR UK for brands, from Arabica Food & Spice and the perennially popular Jude’s Ice Cream, to MasterChef 2016 runners up Billy and Jack.
Passionate and committed to leading the way in food & drink PR UK, Sauce Communications has been working tirelessly since 2001 to forge key connections with media tastemakers and powerful industry figureheads, ensuring that the profiles of its clients are elevated effectively and professionally.Read more
Benefits of UK Food & Drink PR for Businesses
As a cost-effective alternative to paid advertising, PR can create endless opportunities for businesses. It uses the power of media influence to elevate reach for your brand, finding your target audience in new and exciting ways. PR can complement your current marketing strategies, exploring innovative methods to take your brand to the masses.
When looking to outsource PR services, businesses can look forward to a number of benefits. This includes:
- New ideas – Bringing in fresh ideas can energise your brand and take your profile to new heights, attracting a new audience who hadn’t taken an interest or noticed your business before.
- Expertise – Having a specialist team with passion, energy and creativity, combined with their knowledge of media and industry trends will ensure your business remains relevant in a faced-paced market.
- Time saving & ROI – Professionals who specialise in PR can complete time-consuming tasks is a more efficient way to achieve results and get a bigger return on your investment. This gives you more time to focus on the day to day running of your business.
- Contacts – Agencies have the contacts to ensure your PR is effective, creating maximum coverage for your business. You’ll attract a much wider audience, form links with key media figures and even achieve global reach for your brand.
PR should form part of your long-term strategies, with a team of experts acting as an extension of your team. Leading food & drink PR London will skyrocket your business to success, and there are endless opportunities and benefits available to you.
The ebbs and flows of business are something any company will recognise. A shot of vitality from a great PR strategy can be the boost a business needs to gain new customers and ignite interest in their brand. It’s also a great way to ensure client retention, proving you’re a relevant business which aligns itself with consumer and media trends.
Raising Brand Awareness
Brand awareness relates to how familiar consumers are with your particular services or products. The best London food & drink PR will not only increase your visibility but your brand’s credibility too, showcasing the trust others have in your business via third-party endorsements. This type of social proof is essential for food & drink PR London because word of mouth is incredibly important for industry success. Consumers will often do their research before visiting a restaurant or bar, looking to others for recommendations.
Developing long-term relationships with key media figures is another great perk of PR. It’s an opportunity to build trust and confidence with influential sources who will take your brand to new audiences. Knowing specific people in the media, who are respected in your industry is something a reputable PR agency will be able to provide.
Your Target Customers
Tailored campaigns for your target audience is essential to attract the right customers to your business. PR allows you to easily engage with your target market, who may already take an interest in what specific media platforms have to say. A good PR strategy will use the right media outlets to promote messages about your business in a way which will attract the attention of those who matter.
Raising your business’ profile in the public eye isn’t just about becoming more visible. It’s a chance to mould and shape your brand image, creating positive impacts. If the right strategies are implemented, it won’t just promote your services but improve your brand’s image as well. It’s also a smart way to manage any negative press you may have received. Those with good PR strategies in place will easily maintain their positive image.
The best London restaurant PR will create opportunities to form new business relationships, contacts and partnerships. This includes collaborations which would mutually benefit each party involved. PR plays an important part of growing your business, opening doors which were previously closed. You can also make strong links in the local community and participate in more events.
In the competitive world of SEO (search engine optimisation), how high your website ranks on search engines such as Google will affect how easily customers find your business, enhancing your credibility as a relevant brand. Social media can now influence results, so if you’re being talked about online and your stories are being shared, this can have a positive effect on your site’s ranking.
Qualities to Look for in a PR Agency
When looking for the ideal PR agency to work with, it’s important to be sure you’re going to achieve the results you want while enjoying the experience along the way. Whether you’re looking for leading London restaurant PR or hotel PR London services, here are some factors to consider.
A PR agency should provide your business with value, bringing their knowledge and experience to your PR campaigns and marketing services. Take a look at their services and identify what they specialise in. Have they worked with businesses within your industry? This could be top UK hotel PR, for example, or restaurant PR UK. A great company will understand how your business fits into wider trends.
One of the main benefits of outsourcing PR is the wealth of contacts agencies can provide for your business. This should include the right people to get maximum coverage for your brand while grabbing the interest of your target market. An experienced PR agency will have a dynamic range of contacts in both the media and your industry, forming PR strategies around your business needs. Positive, lasting relationships should also be a priority, taking into account your long-term goals for your brand.
Passionate and energetic PR companies can bring a lease of life to your brand. Do they promote innovative ways of thinking? Do they support a flexible approach which means your strategies can adapt to opportunities arising and changes in the industry? A PR agency who puts in the effort to understand your brand and how to take your profile to new heights will help achieve outstanding results.
Why Work with Sauce Communications?
Here at Sauce, we strive to become the go-to resource for top UK restaurant PR and communications services across sectors such as food, drink, luxury lifestyle, leisure, travel and tourism. We have an in-depth understanding of media agendas and industry trends, creating tailored solutions to achieve your goals. From London restaurant PR to UK hotel PR, our services create results.
We work with a wide range of clients from those starting out to larger, well-known brands. Our range of experience with chefs, restaurants, bars, pubs and hotels gives us the specialist knowledge to deliver the best UK food & drink PR. Launched in 2001, we now have a team of 30 communications and social media experts working tirelessly to create impressive campaigns.
Working with Sauce
- Our talented team are committed to providing the highest standards of PR and marketing expertise.
- We believe in a strong focus on commercial results.
- Innovation is our middle name, striving to find new and exciting ways to take your brand to the masses.
- Brand development is an important part of our process, helping you to steer your business in the direction you want to go.
- We develop each strategy with your business objectives in mind.
- Our flexible plans adapt with evolving media agendas and trends.
Another reason to work with Sauce is our incomparable database of media and industry connections. Our team nurture strong, lasting relationships with key figures such as chefs, news writers, social influencers, bloggers, TV presenters, radio presenters and decision-makers across sectors such as food & drink, travel and luxury lifestyle. We connect your business with the right people who’ll take your brand to target audiences through a variety of media outlets. This has helped us launch over 150 businesses as well as raise the profile of countless other companies, big and small. From London hotel PR contacts to a full range of hospitality PR connections, our database is the envy of the PR industry.
Other Communications Services
As a full-service communications agency, top London restaurant PR isn’t the only expertise Sauce has to offer. PR complements your other marketing strategies, so you can put together the right package of services for your business needs.
We’ll help you engage with potential customers through a broad spectrum of expert marketing services. We strive to attract your target audience, whether you’re planning a launch or in need of a profile boost.
- Bespoke packages
- Market research
- Data capture
- Relationships building
- Securing collaborations
- Promotional collateral
- Support in building an online presence
- Database management
- Partnership opportunities
Our large database of media and industry connections includes restaurants, hotels, boutique businesses, blue chip companies and events teams, providing your brand with more exposure, whatever your needs.
We’ll help you to develop your brand, achieving your wider business objectives and long-term aims.
- Impressive return on investment
- Activities which add value
- Strategy development & implementation
- Competitive analysis
It’s vital for businesses to keep up in the continually evolving online market, and this includes across social media platforms. As social media and digital experts, we work with a dynamic range of clients on both a project and retainer basis. Our in-depth analysis allows us to achieve the best levels of engagement with your target audience.
- Unique & tailored content creation
- Use of every social media platform
- Maximum reach & engagement
- Social strategy & implementation
- Identify the right tone of voice
- Guideline creation
- Competitor analysis
- Online & social advertising
- Community management
- Social listening
- Reporting & training for internal teams
Our Sauce team have the expertise to support and train your business across every stage of the crisis and issue management process.
- Risk assessing your business
- Creating your internal crisis management team
- Identifying & agreeing on spokespeople
- Planning for various scenarios
- Media training
We have a dedicated Sauce Management team headed up by Martine Carter, representing personalities in the world of food and lifestyle, including numerous chefs, food & drink writers and lifestyle experts.
- Commercial media project support
- Promotion of services
- Support & management for personal appearances, radio, TV, endorsements, advertisements, licensing, consultancies, writing and publishing.
Discuss Your Needs with Sauce Communications
If you would like to discuss your business needs with our team, whether that be restaurant PR London, hotel PR UK or UK food & drink PR, get in touch now.