Top UK Restaurant PR
Sauce Communications prides itself on being one of the top UK restaurant PR agencies, with an ever-stronger portfolio of clients across the United Kingdom’s food scene. From Lympstone Manor by Michael Caines in Devon, via Jason Atherton’s Social Company, D&D London and Salt Yard Group in London, up to Palé Hall in North Wales, Sauce has without doubt been a driving force in building the global reputation for culinary excellence that the UK now enjoys.
The fact that so many world-famous restaurants and chefs have come to the UK in recent years speaks volumes about the reputation of the UK restaurant scene. When a business comes from abroad in search of leading food & drink PR UK, they come to Sauce: Aquavit made the jump from NYC to open a new restaurant in St James’s in 2016, called Aquavit London, while three-Michelin-starred chef Anne-Sophie Pic from Valence in France chose London for her venture across the Channel. In 2017 Anne-Sophie opened La Dame de Pic London, which was awarded a Michelin star less than a year after opening. These restaurants both required a top restaurant PR UK, especially with Aquavit London achieving the same Michelin feat as La Dame de Pic London. Both restaurants worked with Sauce Communications on their opening campaigns.
In September 2017, world-famous Mexican chef Martha Ortiz opened Ella Canta in the InterContinental Hotel Park Lane, also turning to top London restaurant PR Sauce ahead of the opening. A shower of rave reviews later, Sauce has proved its credentials as the leading UK restaurant PR, thanks to its string of impressive success stories such as Ella Canta.Read more
Why Do Food & Drink Businesses Need Top UK Restaurant PR?
You may have been told that you need PR, but do you understand why and the benefits you can gain from such strategies? From launching a start-up successfully to raising the profile of an international giant, PR helps businesses of all sizes, industries and with varying requirements. Whatever your goals as a business, PR will help you to get there both quickly and successfully.
Can PR & Marketing Go Hand in Hand?
Businesses often wonder whether to focus on marketing or PR to achieve their goals, and this includes restaurants who want to move their brand in a new direction, get more customers through the door or step up their profile. However, for those using the best London restaurant PR, both PR and marketing strategies can complement each other, working side by side to efficiently reach the same objectives.
While working as independent services, a collaborative approach between marketing and UK food & drink PR ensures campaigns are most effective. For example, content marketing can be repackaged through PR strategies, angling emerging stories and valuable information to third party media outlets and social influencers. To create strategies which work together well, credibility is the key to engaging a wider target audience.
10 Benefits of Restaurant PR
- Reputation Building
Through influential and credible sources, PR helps those audiences seeing your brand to trust stories about your business, encouraging positive interactions. Audiences are more likely to believe what they read if it’s not heavy on self-promotion. Forming relationships with the right media outlets is therefore key to getting your messages to the right people.
- Media Relations
Food & drink PR takes engaging stories about a restaurant directly to those who can deliver such information to its target customers. This includes editors, journalists, broadcasters and online influencers who have a loyal readership of their own. PR isn’t just aimed at your target audience, it must capture the attention of decision makers whose agenda must align with the stories emerging from your brand.
- Higher Visibility
Restaurants often find they fade into the background of their industry if potential customers aren’t aware they exist. PR helps launch restaurants further into the public eye so that audiences build up greater familiarity with your brand.
- Stay Ahead of Competitors
While good PR does promote collaborations between brands, for those you’re in direct competition with, London restaurant PR ensures you stay one step ahead, always leading the pack via innovative ways to connect with target audiences.
- Become an Expert
Gaining recognition as an expert in your field is something most ambitious chefs and restaurants aim for. PR helps to provide valuable information to those who can make the biggest impact. Doing so on a regular basis will give your brand kudos as an authority in its niche, leaving both media outlets and fans seeking you out for information and opinions on certain subject matters or trends.
- Achieve Business Goals
All PR and marketing strategies should aim at achieving both short and long-term objectives, keeping the wider business plan in mind. London food & drink PR is an effective way of consistently working towards these, focusing efforts on where you want your brand to end up.
- Gain Local Support
In any location, businesses form part of the local community, and the more they get involved, the further they’ll be rewarded through the loyalty of others while becoming known as an established part of the area they’re based in. Top PR will help you achieve this from becoming the ideal venue for a local club to meet each week to sponsoring a local team.
- Find Unique Selling Points
What makes customers use your brand over competitors? What do you offer them that persuades them to visit your establishment time and time again? PR not only promotes this, but the analysis gained through measurable results can provide restaurants with an insight into their target market’s buying habits.
- Better Search Results
Google’s algorithms are a long-held secret, but search engine optimisation (SEO) experts help businesses to rise up search engines so that consumers looking for a brand like theirs will find them. With the rise of social media, signals that a brand is relevant have now become an important part of how search engines measure a business’ value. Mentions and discussions via reputable third party sources may therefore help with your own site’s findability.
- Increased Enjoyment
When running a business, the passion and joy for what you do can get lost in a sea of accounts, long hours and endless challenges. PR brings a fresh outlook on your brand, reigniting energy within your company and bringing people through the door. Many choose to outsource their PR to specialists for this very reason – to give them back time and energy to do what they do best – run their business!
How to Find the Best PR
When looking for a company to handle your food & drink PR UK, it’s important to find a team who’ll not only get results but are a great match for your brand. Here are some important points to consider when looking for the top UK restaurant PR.
A good PR company will understand which media outlets have a quality readership which is suitable to connect with your brand. This comes through years of experience and working with a wide variety of businesses. Try to find a PR specialist who works with brands from your industry. This means you’ll receive PR which is specifically matched to your sector while providing your strategies with valuable expertise. For those in the food and drink industry, this may be leading London restaurant PR for example, or top UK hotel PR if wanting wider cover in the hospitality, tourism or leisure industries.
The purpose of PR is to use relationships with media outlets to boost your profile. This requires having access to the right people who’ll take your brand to the masses. Top food & drink PR London will have a team who work consistently to build long-lasting relationships with key figures in the media, forming an impressive database of contacts for businesses in your sector. A high-quality database won’t just include media outlets such as newspapers, TV and magazine contacts, but industry contacts relevant to your business. This may be other restaurants, food and drink brands, critics, bar owners, nutritionists, chefs and wine experts, for example. Building up contacts in your own field can be just as beneficial as promotion through popular media platforms.
The way in which a PR company works and the values they take pride in will tell you a lot about what they’ll be like to work with. Look for a team who’ll listen to your needs and take the time to develop a deeper understanding of your brand, its challenges, target audience and both short and long-term aims. One of the benefits of outsourcing PR to a specialist team is the value they can bring to your brand. This means thinking outside the box and offering an innovative spin on your strategies to steer your brand in the direction you want it to go. It’s also worth checking what other services they provide and whether they can put together a bespoke package for your needs.
Your Food and Drink PR Expert, Sauce Communications
Sauce Communications deliver award-winning PR which leads the way in the food and drink industry. This has led us to become one of the leading food & drink PR London agencies in the business, working with an eclectic range of clients and contacts which would leave many other PR companies green with envy. Since 2001, our hard-working team have built up an incomparable database of influential media connections and opinion makers who can take brands to dizzy new heights in the world of food and drink. This includes working with some of the top restaurants in the UK as well as raising the profile of countless other brands. Our range of contacts includes editors, journalists, publishers and bloggers, as well as forming relationships with chefs, restaurants, pubs, bars, critics and other key figures in the industry.
- Work with a talented team who bring innovative ideas to life with their fresh outlook on your PR strategies.
- Enjoy a flexible approach, with room to take advantage of opportunities which come your way through the amazing work Sauce does to establish your brand with the right contacts.
- Receive an in-depth analysis of your business and its goals, with an action plan for how to get your brand to the place it wants to be.
- Reap the benefits of an experienced PR team whose one-to-one approach will provide a personalised experience.
- Tailor packages to your needs, selecting the most valuable services for your business.
Sauce’s Hotel PR UK
Providing a full set of hospitality PR services, Sauce specialises in providing PR expertise for brands across sectors such as food and drink, luxury lifestyle and travel. Offering some of the best London hotel PR, we have contacts in global destinations, hotel publications, events teams and tour companies, to name a few of the ways in which your hotel’s profile can be boosted. We also manage the food and drink brands within hotels such as their bars restaurants and cafés which can attract a whole new audience to use your facilities. With an international team at your fingertips, it doesn’t matter where you’re located, with our teams managing PR for brands across the globe.
As well as hotel PR London and restaurant PR London, we offer a range of services which can go hand in hand with your PR strategies.
- Marketing – covering any aspect of your marketing including marketing research, content marketing and building an online presence
- Brand Strategy – ensure your campaigns reflect your business and that all activities provide value to your brand objectives
- Social Media – find more ways to connect and interact online with your target customer base
- Talent Management – managing personalities and talents in the food & drink industry to support them with commercial projects
- Crisis Management – implement processes to protect your reputation in the face of a crisis such as business disruptions or negative press
Need a Tailored PR Package? Get in Touch Now
If you’re looking for top UK restaurant PR which may cover other areas such as UK hotel PR, get in touch with an expert team now.