Christmas is a time for indulgence, and Fitzrovia’s Sanderson hotel will be taking this to heart for the festive season with a Willy Wonka-inspired takeover that will see the hotel transformed into everyone’s favourite chocolate factory. In operation from the end of November until the new year, the pop-up will be an exercise in nostalgia that celebrates the bizarre and wonderful depths of Roald Dahl’s imagination.
The takeover will see the famed Long Bar at Sanderson adorned with overflowing vintage sweet jars and psychedelic swirls, whilst the floral ceiling feature will be decked with giant candy canes and colourful ribbons. Wonka-style factory gates will lead out to the Courtyard garden beyond, and visitors will be welcomed into the bar by a pair of giant lips decked with real bubblegum balls and a faint, sweet aroma of bubblegum. Tasting is the key to Willy Wonka’s success, and a bespoke cocktail menu will feature the likes of the Wonka’s Martini, a mix of Grey Goose vodka, Eager apple juice, green apple and lemon; Glop Glop, a concoction of Mozart dry chocolate vodka, Briottet orange liqueur and Lillet Blanc vermouth; and The Blue Meadow Star, mixing Star of Bombay gin, orange, and Fever-Tree Elderflower tonic. The serves are designed to surprise and entice, with unique flavours contrary to what the colours of the drinks suggest.
In keeping with Sanderson’s tradition of celebrating the non-conventional with their Christmas tree, the Willy Wonka theme will be showcased in an edible, rainbow tower in the lobby. Over two metres high and constructed from stacked vintage sweet jars stuffed with colourful candies, the tree will be lit by glowing fairy lights and topped with a giant rainbow lollipop, bringing Willy Wonka’s magic to the heart of the hotel.
A ‘Golden Ticket’ room package includes a standard room and choice of golden ticket upon check in. Depending on the envelope chosen, guests can win exclusive prizes ranging from a complimentary breakfast or bottle of champagne to a Mad Hatters Afternoon Tea for two, Champagne flight & canapes in the Purple Bar for two, or even a complimentary night’s stay.
Sanderson’s chocolate factory will be open to guests, whether or not they hold a golden ticket, from 27 November until 4 January.
For more information and imagery, please contact Natasha Goldsmith at Sauce Communications
T: 020 8600 3600
– ENDS –
Notes to editors:
Opening hours: Monday to Thursday – 11:00am until 1:00am Friday to Saturday – 11:00am until 2:00am
Sunday – 11:00am until 11:00pm
Please note, access to the bar is limited to those 21 or older. Address: Sanderson, 50 Berners Street, Fitzrovia, London, W1T 3NG Contact number: 020 7300 5588
Twitter: @SandersonLDN Instagram: @sandersonsocial Facebook: @SandersonHotel
Established in 2002 by Founder and CEO Sam Nazarian, sbe is a privately-held, leading lifestyle hospitality company that develops, manages and operates award-winning hotels, residences, restaurants and nightclubs. Through exclusive partnerships with cultural visionaries, sbe is devoted to creating extraordinary experiences throughout its proprietary brands with a commitment to authenticity, sophistication, mastery and innovation. Following the acquisition of Morgans Hotel Group, the pioneer of boutique lifestyle hotels, in partnership with AccorHotels,sbehas an unparalleled global portfolio which will see 25 hotels and over 174 global world-renowned culinary, nightlife and entertainment venues by the end of 2018. The company is uniquely positioned to offer a complete lifestyle experience – from nightlife, food & beverage and entertainment to hotels and residences, and through its innovative customer loyalty and rewards program, The Code, as well as its award-winning international real estate development subsidiary, Dakota Development – all of which solidify sbe as the preeminent leader across hospitality. The company’s established and upcoming hotel brands include SLS Hotel & Residences, Delano, Mondrian, The Redbury, Hyde Hotel & Residences, and The Originals. In addition, sbe has the following internationally acclaimed restaurants and lounges under subsidiary Disruptive Restaurant Group: Katsuya by Chef Katsuya Uechi, Umami Burger, Cleo by Chef Danny Elmaleh, Fi’lia by Michael Schwartz, Leynia and Diez y Seis by Chef José Icardi, Hyde Lounge, S Bar, Doheny Room Skybar, Bond, and Privilege. To learn more, watch sbe’s #thisisbeyond video and visit sbe.com.