Following the success of multi-award-winning King Cobra, the world’s first Pilsner style lager double fermented with an ale yeast, Cobra Beer is delighted to announce the on-trade launch of Mini King Cobra – the same unique expression of liquid, packaged in a smaller 375ml offering. The Mini King Cobra Launch precedes the imminent relaunch of the newly-branded 750ml King Cobra, following a £1.2million investment into the re-alignment of the brand as a world-leading beer brewed smooth to be the ideal accompaniment to a host of different cuisines.
Mini King Cobra’s first venture into the on-trade is a partnership with Kama by Vineet, located within the newly renovated Harrods Dining Hall. The restaurant, headed up by Vineet Bhatia, the first Indian chef-proprietor to receive a Michelin star, is the first Indian restaurant to feature in Harrods’ 170-year history. Mini King Cobra has been chosen by Vineet as the perfect premium pairing to the Lobster Chettinad Biryani.
Brewed in Belgium’s historic Rodenbach Brewery, Mini King Cobra is created using the finest barley, malt, hops from Bavaria’s Hallatau region, and crucially, rice, before undergoing the primary fermentation process. The liquid is subsequently refermented in the bottle – precisely the same method to that of champagne – to produce a premium, warming and powerful depth of malt flavour coupled with an extra smooth yet frothy mouthfeel.
A versatile liquid that can easily pair with spicy food, fish and meat alike, Mini King Cobra is Brewed Smooth For All Food – the soft mouthfeel soothes whilst the sweet malt flavour enhances a wide array of flavours.
Vineet Bhatia comments: ‘The partnership between KAMA and Mini King Cobra could not be more perfect. The bottle itself is not only a work of art that looks right at home in Harrods’ Dining Hall, but the smooth, fruity taste with these unique, hidden depths serves only to enrich the flavours on our menu at KAMA.
Of course, the beer compliments many of the dishes, but we do encourage our guests to try the Mini King Cobra with the Lobster Chettinad Biryani. Together, the tropical, fruity taste of the Cobra lands upon the rich, warming flavours of the lobster, creating something quite magical. Our name, ‘Kama’, comes from the Sanskrit word for ‘desire’, and this is certainly a combination to desire.’
Lord Bilimoria, Founder of Cobra Beer comments: ‘I am thrilled to be launching our award-winning King Cobra in a smaller format. It is also an honour to be launching into the on-trade with a partner such as Vineet Bhatia – he represents truly refined and premium cuisine, and we are so glad that he views Mini King Cobra as the equivalent drink to pair with his exquisite Lobster Chettinad Biryani. All Cobra Beer is Brewed Smooth For All Food, and we are excited to launch this premium offering for consumers to enjoy with whichever cuisine they may choose.’
The Lobster Chettinad Biryani is priced at £48. Mini King Cobra is priced at £9.50.
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For more information regarding information, interviews, features or sample requests, please contact Fern Thomson at Sauce Communications on 020 8600 3607 or email@example.com
Notes to editors
Superbly balanced and satisfyingly smooth.
Malty flavours give way to a burst of floral, tropical and citrus notes, with a lingering, warming fruitiness.
Bottle conditioned to give a lively, champagne-like effervescence with a complex, full body.
Rich and distinctive biscuity aromas.
Deep blond meeting pale gold.
Doubled fermented in the bottle with an ale yeast and unpasteurised after the secondary fermentation, giving it its fresh aroma and taste and with an 18 month shelf life
About Cobra Beer Partnership Ltd.
The Cobra Beer Partnership is a joint venture company that combines the brewing, selling and marketing expertise of the highly successful international brewer Molson Coors, with Cobra Beer’s iconic brand and strong presence in ethnic restaurants, off-trade and the on-trade. Formed in May 2009, the Cobra Beer Partnership is chaired by Cobra Beer’s founder, Lord Karan Bilimoria with the day to day operations managed by Molson Coors (UK).
Lord Karan Bilimoria founded Cobra Beer in 1989. He launched Cobra Beer when he realised that Britain deserved a better, smoother, less gassy lager. Not just smoother, but one which complemented food, and could appeal to both ale and lager drinkers alike. Originally imported from Bangalore, Cobra is brewed to a traditional Indian recipe with a modern twist for an extra smooth taste. Only the finest natural ingredients are used including barley malt, rice, maize, wheat, and three varieties of hops. Cobra Beer is now the No. 1 selling beer in Indian restaurants in UK and is also one of the strongest and best-known brands in the world beer category in the UK. Cobra has been exported to over 40 countries around the world. The Cobra Beer portfolio is also one of the most highly awarded: in the Monde Selection, one of the most prestigious quality awards in the world for beer, Cobra Beer has been awarded a total of 111 Gold Medals since 2001. The Cobra Beer range includes Cobra Premium, Cobra Premium Draught, Cobra Zero non-alcoholic beer, Cobra Premium Gluten Free, King Cobra Double Fermented and Malabar Blond IPA Small Batch Series