Ahead of Social Media Week, we’re looking at some of the ways this growing trend is transforming our foodie world. 

According to a study by O2, the average Brit now spends at least 16 minutes of their day on social networking sites. And it is probably much longer for those of us who spend our whole commute scrolling through Jamie Oliver’s Instagram working out how to recreate Pasta Peperonata, for dinner.

Sites like Instagram and Twitter don’t just enable us to follow our favourite celebrity chef or restaurant, they also enable us to talk to them directly, something that would really baffle your grandparents.

On Wednesday, Hazel and Sam from Sauce’s marketing team headed to Ametsa with Arzak Instruction for an exciting Twitter takeover with Elena Arzak and head chef Sergio Sans Blanco. Both Elena and Sergio are excellent chefs in their own right, with Elena named The World’s Best Female Chef in 2012, and Sergio, whose experiences in a range of Michelin starred kitchens, including El Bulli and Hotel Villamagna, have catapulted him to chef stardom.

For one hour on Wednesday afternoon, Elena and Sergio took control of Arzak with Arzak Instruction’s Twitter feed, enabling food lovers and Arzak fans to ask questions using the hash tag ask Ametsa. Here is a selection of our favourite Tweets:

‘@cj_garrett  What made you become a chef? #askametsa’

‘Hi. ‘@cj_garrett  I knew since I was a child that I wanted to be a chef and I wanted to spend my life in the atmosphere of cooking’ Elena

‘@hermioneJCraw If you’re making Paella and are out of saffron, what else adds depth of flavour or originality? #askametsa’

‘Hi@HermioneJCraw Instead of Saffron for your Paella I would add smoked paprika or even seaweeds. Also turmeric but just a little bit!’



Thanks to Elena, Sergio, and the power of social media, we are all one step closer to perfecting our Basque cooking skills.

As well as a great way to connect with your favourite chefs, social media has also enabled us to effortlessly access a huge range of foodie related material. Take Pinterest for instance, it enables you to pin your favourite recipes, photos and ingredients onto a board for later use, helping to inspire even the most disheartened chef.  By typing in your favourite dish into the search button (or anything you’re interested in for that matter) you’ll be sure to find hundreds of pictures all with links to the recipe or original article.

A search for Heston Blumenthal comes up with links to many of his recipes, this one is from Channel 4’s How to Cook like Heston:



If molecular gastronomy isn’t your thing, try a simple search, even something as basic as hot chocolate comes back with a variety of different recipes and flavours to try:



If you’ve tried every search available in the vast sphere of Pinterest and you’ve still not found anything to inspire your next meal, Elena’s got one last tip for you, ‘In all cooking, let your imagination run wild without forgetting your flavouring!’

Sticking with the social media theme we are delighted to announce our latest Twitter competition with Tommi’s Burger Joint. For your chance to win a meal for two at Tommi’s Burger Joint simple follow us on Twitter and RT ‘Fancy winning a meal for two at Tommi’s @BurgerJointUk? Simply RT for your chance to win!’. The competition closes Monday at 5pm so enter now before it’s too late.