Food and Drink PR Agency - Sauce: International Lifestyle Communications

Food and Drink PR Agency

As the leading agency, Sauce prides itself on creating head turning campaigns for a variety of brands, resulting in both increased exposure and sales uplift.
The agency prides itself on taking a flexible and bespoke approach to every client brief, immersing themselves in the brand fully before assessing the best approach and the right platforms through which to speak to its customers.

Understanding who your competitors and who your target audiences are forms the basis of any great campaign. The Sauce team carry out various stages of in depth analysis and research before implementing any PR, Marketing or Social Media tactics.

Over the last 20 years, Sauce has enjoyed working with a number of brands, from start ups to established market leaders. The agency client list includes healthy delivery service Mindful Chef, Mirabeau wine, leading beer brand Cobra, Jude’s ice cream, producers of unrefined natural sugar Billington’s and many more.

The expert team at Sauce are incredibly well connected with the key contacts in the industry, be it top journalists in the UK, as well as internationally. This spans broadcast, online, lifestyle, national, regional, local, business, trade and international media contacts. The agency has also formed an ‘Influencer Panel’ which is made up of members of the team who have not only forged close relationships with leading digital influencers, they are also influencers in their own right.

Using their extensive and trusted media database, the Sauce team are able to secure coverage amongst key target media outlets, driving sales uplift, website conversion and increased brand exposure. From broadcast opportunities on Sky News and Saturday Kitchen, recipe placements in leading glossy magazines including Olive and Delicious, to collaborations with leading Instagrammers including @clerkenwellboyec1 and @alexandradudley and inclusion within seasonal gift guide listings, Sauce know the right people to ensure that your business reaches your key audiences.

Food & Drink PR Client Case Study: Mirabeau

Sauce has enjoyed working with drinks brand Mirabeau wine for a number of years, providing PR services to integrate and compliment the brands overarching communications and business strategy. Core elements of the campaign to date have included; securing influencer collaborations, managing press trips and influencer events, implementing press outreach around new product launches (including the Prêt-à-Porter Canettes Rosé to Go and the most recent Rose gin) and securing meaningful collaborations and partnerships. Resulting coverage has allowed the brand to grow its community online, secure new product listings across the UK and drive overall product sales.

Considerations When Choosing Which Food and Drink PR To Appoint:
• Do they have the right food and drink media and influencer contacts to help you reach your target customers?
• Do they understand the industry?
• Who else have they worked with?
• Do they provide a fully integrated service i.e. Public Relations alongside marketing and social media?
• Do they understand your brand, your target markets and your tone of voice?
• What do their clients say? Read testimonials and reviews from other food & drink brands
• Do they understand the world of social media fully?

Why Choose Sauce As Your London Food Drink PR?
In order to stay ahead of their competition, Sauce constantly monitors the communications and media landscapes, jumping on trends and evolving their methods of working in order to achieve the best results. This nimble approach is key in the world of food & drink.
If you are a start up and your internal team resources are limited, Sauce can offer the much needed specialist PR, Marketing & Social Media support. With so much competition and market saturation in many areas, launching a new brand into market can be an exciting if not daunting challenge. Having successfully helped launch hundreds of brands into market in the last 20 years, you can be assured that Sauce are the right team to help your brand flourish.
Equally if your brand and team is already established, Sauce will immerse themselves in your world fully, aligning all campaigns with your existing tone and objectives. The teams passion for all things food and drink, combined with their media & industry network and creativity makes them the top food PR agency in the UK.
As well as working with food & drink brands Sauce Communications works with a variety of industry talent (chefs and writers) as well as leading restaurant PR clients, wellness brands, spas, retreats, hotels and tourist boards, based in London, UK wide and internationally. Their diverse client base has further served to reinforce their leading network credentials. Other clients include; Muse by acclaimed chef Tom Aikens, D&D London restaurant group, luxury hotel Lympstone Manor in Devon, Vintry & Mercer, Big Fernand burger group and latest wellness concept TRIP.

If you are a brand in the industry, new or established, looking to bolster your sales, reach new target audiences, create a community of loyal brand advocates online and drive website conversions, then get in touch with Sauce food PR today.

We are one of the leading London food PR agencies and experts in the world of restaurant PR London. Our London based team are here to help each of our clients reach their business goals. We love working with passionate people making a difference in the industry. Get in touch today.