Food and Drink PR creates positive stories and information about brands and expertly distributes them among various media outlets. Strategies can be as simple or complex as needed, but it’s important to plan in relation to business objectives and goals for your business. Whether you’re looking to complete a successful launch or inject some life into your campaigns, Public Relations is a valuable tool for brands.

Why Work With A London Food & Drink PR?
When thinking about your comms strategies for brands or even implementing them for the first time, it’s important to recognise the value such methods can provide to your business and the positive impacts it can achieve for your brand reputation.
• Stop relying solely on word-of-mouth for attracting new customers.
• Boost your brands profile with enhanced visibility through media outlets.
• Create fantastic stories from your business, angling news to align with current trends and agendas in the media.
• Promote unique features of your services or products.
• Work towards the short and long-term goals in your business, including brand strategies.
• Enhance your brand’s image, and influence how the public view your business.
• Gain community support, and participate in local events.
• Stand out from competitors and benefit from collaborative working.
• Become an authority in your field, gaining recognition as an expert in your field, providing valuable information to consumers, the media and others in your sector.
• Improve your position on search engines with more online mentions and discussion about your business.
• Provide social proof to your customers that you’re a credible business using sector specific PR to connect with your target audiences. This includes London restaurant PR and UK hotel PR.

Benefits of Outsourcing UK Public Relations
While many recognise the benefits of PR and the results it can achieve for your business, some feel unsure whether to attempt in-house Public Relations or outsource to a specialist. Here are some factors to consider.

What Are Your Business Goals?
Any business strategy, including PR, should be planned and implemented around your objectives and the direction you want to take your brand. Is this something you can easily achieve without help or specialist knowledge? How much time do you have to consistently work towards this? Choosing to use a PR agency with specialist know-how will ensure your strategies are as efficient as possible while increasing your return on investment.

Are You A Public Relations Specialist?
Putting together an expert PR team for your business takes time and a significant investment. Public Relations companies come with a ready-made team of PR and marketing experts and can act as an extension of your own team. Having PR as their core service ensures they deliver the very best campaigns which are further enhanced if they’re experts within your sector. For example, some offer top UK hotel, food, drink or restaurant Public Relations as specialist services. This means they provide value specifically to businesses like yours and can even provide your teams with expert training such as handling negative press.

Do You Have Industry Contacts?
One of the best parts about outsourcing Public Relations is the level of media and sector specific connections they have which would be difficult to achieve in-house. Public Relations agencies take the time to build up long-term relationships with key figures in the media and food and drink scene, opening doors which would take much time and effort for a company to open themselves. This includes well-nurtured relations with journalists, editors, restaurants, chefs, writers, TV producers, publishers and online social influencers. This calibre of contacts will help to raise the credibility of your brand while providing maximum reach to your target audiences.

Do You Have Time To Measure Results?
The best PR tactics don’t just involve planning and implementing strategies well. Analysing and measuring results is vital to see if your strategies are working and to adapt them to maximise success. This is something which requires knowledge, time and skill. Such analysis will help you to gain a deeper understanding of your target audience’s behaviour, form actionable points about the next steps and know whether your investments are achieving an impressive return.
Finding the Best Agency for Your Business

When choosing the right company to work with, there are a number of qualities to look for to find the best services.

Database Quality
Experienced PR companies will have nurtured relationships with the media and influential figures, building up a strong database of connections to help your business and brand.
A high-quality database will:
• get your stories to influential sources
• allow for advanced engagement with your target market through the readership of media outlets
• present opportunities for quality placements across appropriate media formats and timeframes
• connect your business with respected brands and opinion-makers
• open the doors for continuing media relations

Sector Specific Expertise
If you want to find a PR company who’ll add the most value to your campaigns, look for those offering services specific to your industry such as hotel or food & drink Public Relations London.
The best companies, specialising in your field will:
• use their years of experience to provide value to your business
• have the best contacts in the field and have formed strong, long-lasting relationships with key decision makers
• be able to create opportunities in your sector
• have the expertise to implement appropriate strategies for your business
• achieve optimal reach for your brand, using media outlets to reach a wider target audience
• take the time to understand your brand, audience and goals
• become an extension of your internal resource
• have an in-depth understanding of your sector, current trends and agendas of various media outlets
• develop strategies which attract the right people

Innovative Strategists
Leading PRs will implement the best strategies to reach your goals.
An experienced agency will:
• look at your current strategies and assess if they’re working efficiently
• plan and implement strategies which work towards your goals
• only conduct activities which add value to your business
• know how to boost your profile and inject fresh ideas into your business
• think outside the box with innovative vision
• tailor their approach and services for your business needs
• ensure strategies are flexible, adapting to opportunities which arise

Public Relations Experts: Sauce Communications
We’re Sauce Communications. As an award-winning agency, we’ve assisted countless clients to reach the heights of success from impressive launch campaigns to long-term strategies to continually boost a company’s profile. Whatever your needs, our expert team are here to help, having spent the last two decades building up some of the best London comms services in the business, which span across a wide range of sector of clients across travel, tourism and luxury lifestyle.

Travel & Hotel
Among our hospitality services, you’ll find outstanding hotel Public Relations expertise for both United Kingdom and international businesses. We’re experts in the travel PR sector, having worked with an extensive collection of tour operators, hotels, travel brands, hotel publications and businesses across the world. We’re able to deliver the best PR to any size of hotel from a small boutique property to an international chain. This includes food and drink PR you may need for aspects such as bars, restaurants or event facilities. We offer an array of PR for hospitality businesses, allowing hotels to thrive, whatever their needs and goals.

Restaurant and Food & Drink PR
Leading London PR, we’ve worked with an eclectic mix of food and drink clients from cocktail bars and Michelin star restaurants to local pubs and restaurant start-ups. Those who’ve entrusted Sauce with their PR include Jason Atherton’s restaurants and the D&D London group. With our range of high-quality contacts in the restaurant industry and media, we’re able to boost a restaurant’s profile while telling their stories in the most engaging way. We even have an international arm who work with our restaurants and clients who are located abroad.

Working with Us
We launched in 2001, and have some of the most impressive connections in the PR industry, having built up an incomparable database. We continually nurture such relationships, speaking and meeting with key figures on a daily basis. This includes an impressive list of restaurants, journalists, producers, presenters, writers, publishers, editors, critics, bloggers, social influencers, chefs and industry experts. Follow this link to view some of our clients.

We work closely with you to establish where you want to take your company and the wider goals of your business. We’ll create a bespoke package, offering services which add the most value to your business while continuously working towards your aims (both short and long-term). Our approachable, personable staff truly care about your business, bringing their passionate and innovative ideas to your business. Think of Sauce as an extension of your business, acting on your behalf to conduct some of the most enviable PR a business can have.

Other Marketing & PR Services
As well as food & drink PR London, a full range of services is available so that you can put together a package which creates the right recipe for success.

Marketing Services
Our expert marketing strategies complement your PR campaigns perfectly to target your ideal audience from all angles. Marketing services we can provide include data capture, managing databases, e-marketing, promotional collateral, partnership and collaboration opportunities, social media expertise and building a more effective online presence.

Social Media Services
With consumers heading online more than ever, social media should play an important part in any business’ strategies for engaging with their target customer. We’ll support you with your social media needs, from creating unique content across all platforms to providing your employees with training.

Strategy Services
When considering your goals, it’s important to create strategies for your business and implement them for maximum success. This includes having an understanding of how your business fits in with the industry and how to get the biggest return on your investment. This is something the Sauce team can provide.

Talent Management Services
We support personalities across the industry to achieve success in their commercial ventures and promote their talents to people who can open doors for them. We have a huge database to help with this including TV and radio figures, publishers and those in advertising, licensing and endorsements.

Crisis Management Services
Want to handle a crisis in expert fashion, minimising negative PR and protecting your reputation? Our crisis management training is the perfect way to implement such processes. We’ll help you to risk assess your business, agree on the right internal crisis management team, and we can even provide media training to the appropriate staff members.