Food & Drink PR
Known as a one-stop-shop in the world of food & drink PR, Sauce Communications offers a range of communications services to help your venture reach the right publications and audiences, through PR, marketing, social media expertise and a wealth of contacts and industry knowledge.
Leading London restaurant PR since launching in 2001, Sauce Communications in Shepherd’s Bush works with restaurants such as Pollen Street Social and Theo Randall at the InterContinental Park Lane, personalities such as Sabrina Ghayour, Tom Kitchin and Massimo Bottura, as well as brands as diverse as Relais & Chateaux, The Vurger Co., Jude’s ice cream and Burberry. Encompassing multiple aspects of UK food & drink PR into what it does every day allows Sauce to offer a variety of services which can be tailored to individual clients. If a restaurant wishes to partner with an ice cream brand, or a collection of travel brand PAs are looking for London’s hottest new restaurant for their next breakfast meeting, Sauce Communications has the connections to make it happen.
The driving force behind PR success stories such as the Leon fast food brand, the proliferation of Mirabeau wines across the UK and cookbook hits including Persiana, Noma: Time and Place in Nordic Cuisine and The Modern Pantry cookbook, nobody does food and drink PR quite like Sauce Communications.Read more
When developing the right marketing strategy for your business, it’s important to connect with the right people, either to engage your target customers directly or with those who can help your brand reach a wider audience. If you’re a restaurant, bar, chef, café or any other establishment specialising in food or drink, specialist London food & drink PR is a key part of this process. Top UK restaurant PR will help enhance your credibility and brand awareness through various media sources rather than paid advertising. It aims to make a long-term impact on your business success.
The Importance of Food & Drink PR
Food & drink PR UK will provide a plethora of benefits to those who plan and execute strategies designed around their business objectives. Personalising your brand, PR helps your target audience become familiar with your business through a variety of media channels.
Providing a gateway to take your business to the masses, editors, bloggers, writers, journalists and other key individuals in the media can use their influence and opinion to attract more attention to your brand. It’s important to build long-term relationships with these contacts to enhance your exposure.
In the world of food and drink, it’s important to increase your credibility while creating exposure for your business through appropriate media outlets. Enhancing brand awareness with the right audiences can create its own merits, including word of mouth opportunities and a loyal customer base. Exposure and engagement can be increased by sharing your knowledge and information about your business. This includes press releases about news from your restaurant which may be of interest to both the media and their audiences. It could be a change as simple as a new menu or a limited-time offer, and you can even utilise UK restaurant PR if you have a new chef working with you. The best storytelling will spark interest in your business.
Unique Selling Points (USPs)
Leading food & drink PR London will strive to humanise your company, showcasing the faces behind the business and increasing your brand’s exposure in the industry. It’s also an opportunity for your brand’s USPs to be highlighted by reliable media sources, providing social proof as to why customers should visit your food and drink establishment over your competitors. Perhaps you only use ingredients from local sources, you’ve got a special drinks menu, or maybe there’s a careers programme for those wanting to get into the food and drink industry. PR through the right channels will increase awareness of why people should be engaging with your business and the benefits they’ll receive from doing so.
It’s vital to build relationships with not only your target audience but those who can increase exposure for your business. This can take your brand to the attention of a new audience as well as increase your visibility in the relevant industries. While your PR campaigns should be designed with your ideal customers in mind, they should also grab the interest of those in the media world who will respect your expertise and use it to promote relevant stories to their own readership. This is true across all industries, including UK hotel PR.
Involvement in the community is a fantastic opportunity to gain further exposure while becoming a real part of the local area your business is based within. This includes attending events in which you can showcase your brand, hosting activities at your own venue and supporting local causes or fundraising campaigns. If participating in an event, the best London restaurant PR will promote your attendance both before and after, letting people know where you’ll be, while showcasing the success of the day and what went on.
PR is the chance to use your industry knowledge to your advantage. By communicating your expertise to the right media sources, food & drink PR will allow you to become a reliable source for subjects of interest in your industry. Media sources may even choose to contact you for your input on various developments or news items, using you as an expert voice for subjects they report on in the food and drink sector. You can also use social media and industry trends to angle stories about your own establishment, understanding current media agendas to attract interest in your brand and what you have to say.
Find the Best Food & Drink PR London
If looking for top London restaurant PR, Sauce Communications will provide you with the complete package for your needs. We’re a full-service PR company, having formed in 2001 and establishing ourselves as one of the leading food & drink PR UK companies in the capital. We’ve worked with a wealth of companies across the food and drink industry, lifting the profiles of pubs, restaurant, bars, hotels and chefs, using our large database of writers and journalists.
Using our decades of industry experience, we’ll become an important extension of your brand and team, putting the right strategies in place to achieve your business goals. Our expertise allows us to build the right package for your brand including options for marketing, PR, brand strategy, talent management, crisis management and social media services. From large, well-known chains to smaller, niche businesses, we ensure your brand receives the best coverage. Areas we specialise in include tourism, travel, leisure, luxury lifestyle and food & drink, ensuring we provide expertise for hospitality PR, London hotel PR and London restaurant PR.
Why Choose Our Restaurant PR UK Services?
Sauce will take the time to establish your business objectives and communication needs. Our successful plans are aimed at your target customer base, using our years of industry knowledge to your advantage.
Our talented team has a deep understanding of media agendas across a spectrum of formats and timeframes, with a wealth of connections to key figures in the UK media and London restaurant industry. Our contacts cover everything from consumer news, restaurants, bars, social media and the latest trends. From online blogs to newspapers and glossy magazines, we know the people who can have a positive impact on your brand’s success.
What do our PR services entail?
- Understanding your brand & its goals
- Planning & implementing high-quality PR campaigns
- Innovative strategies to help you stay ahead of the competition
- Coordinating media contacts in our database
- Strong commercial results & brand development
- A personal, one-to-one approach
- Flexible strategies which adapt to changing media agendas
- Long-term relationships for a consistent approach
Our hard-working team of 30 ensure they’re continually building relationships with the media, striving to become the capital’s go-to resource for communicating food and drink brands to a wider audience than ever before.
Since our launch, we’ve worked with some of the biggest names in the industry, forming an eclectic client base of individuals and businesses across food and drink sectors. From small local businesses to Michelin star restaurants, we’ve helped 150 successful launches across the country as well as working with countless businesses to raise their profile through media outlets. Whatever the size of your company, our aim is to ensure you get the coverage to reach the maximum readership possible.
Our second-to-none services have created successful partnerships with a wealth of bars, restaurants and pubs, including Jason Atherton’s Social Company restaurant group, D&D London’s restaurant portfolio and the Big Easy restaurant group. Forming part of our Hotel PR London services, Sauce also provides PR for those within the hotel industry. We’ve worked with names such as Hotel Café Royal (London), the Tulse Hill Hotel and Four Seasons Hotel London at Ten Trinity Square.
Such a dynamic range of establishments has secured Sauce Communications’ position as the must-have restaurant and hotel PR UK.
Accessing Our Complete Marketing Services
Our range of communication services don’t just cover PR. We’re proud to provide the highest standards of social media expertise, brand strategy, crisis management, talent management and complete marketing services.
Social Media Services
If businesses want to achieve maximum reach with their target audience, it’s vital to create unique content across all social media platforms. At Sauce Communications, our team works closely with you to tailor content to the right tone of voice for your brand. We create appropriate content for a full spectrum of social media channels and readers. We also conduct detailed competitor analysis to stay ahead of the game and ensure you outplay your rival brands. We’ll use our experience to provide expert advice on social media advertising, working as an extended part of your team if you require social listening and community management services. If you need in-house training, a dedicated training and reporting team can help you develop this.
Our team of experts will take the time to learn about your business and gain an in-depth understanding of your brand. This allows them to work with you to create the right strategies for your wider business objectives, achieving fantastic results and returns for our clients. Competitor analysis and detailed planning also form part of this outstanding service.
In emergency situations, a crisis in the business world requires the correct internal response. We provide support and training in crisis management, helping businesses create robust strategies to handle any situation. Our experts will support you to create key risk assessments for your business, identify your crisis management team, perform media training and plan for different scenarios which may occur. Roles can also be assigned, including spokespeople for your brand. Such processes ensure any crisis will be appropriately and successfully handled.
Our Sauce Management team are proud to represent some fantastic personalities and names in the food and drink industry, supporting these talents with their commercial media projects and promoting their services to the right people. This includes TV, writing, personal appearances, endorsements, publishing, consultancy, advertising and licensing support. Our management services have helped a wealth of individuals and brands over the years, including numerous wine experts, chefs and food writers.
Whether you’re a new business planning its launch or an established brand in need of a promotional boost, we’ll tailor our complete marketing packages to your requirements. We create strategies around not only your current audience, but also potential customers too which is particularly beneficial if trying to reach a wider market. Services on offer include relationship building, collaborations, data capture and market research, e-marketing, creating promotional collateral and social media expertise. We also provide support for all marketing strategies, partnership opportunities and database management.
Getting in Touch with the Sauce Communications Team
From top UK hotel PR, restaurant PR London and the best food & drink PR in the industry, contacting the Sauce team to talk about your needs is simple. Start your journey with us now.