Once you’ve established your business objectives, it’s important to develop and implement the right plan to ensure you’re heading in the direction of success. Finding innovative ways to engage your target customers includes creating opportunities to benefit your business in a variety of ways.

The Benefits of Food & Drink Public Relations

When promoting a business, traditional methods may include paid advertisements and direct marketing to your target audience. Public Relations differs in that is increases awareness through other channels such as press sources to produce a positive impact with both current and potential customers. Writers, journalists and editors act as a gateway to increasing your company’s visibility in the public eye, and if you create smart strategies, their influence and opinion should grab the attention of the right customers you’re trying to attract. This may be through items of interest such as news, blogs and information pieces.

Here are some of the benefits of top Public Relations.

Increased exposure

Increased visibility in the press will help relevant people become more familiar with your products and services. Public Relations increases awareness among your target market, improving the way your business connects with customers. Through a personal approach, good PR can help spark attention for news of interest emerging from your business. This includes changes such as a new menu or staff member, angling each story to align with media agendas and sector trends.

Be recognised as an expert in your industry

Raising your profile involves gaining a reputation for being a valuable source of expertise in your niche. This includes providing free information for both the media and public, showcasing your authority in the sector. Your agency should strike a chord with relevant audiences in order to drive conversion and return on investment. After successful Public Relations, media sources may even contact you to provide your input on news regarding food and drink, as well as industry developments.

Enhance your credibility

Building trust with potential customers is a great way to promote the experience they’ll expect from engaging with your business. This includes revealing the human side of your business (the faces behind the company), creating social proof of customer experiences and using Public Relations to promote your business in a positive way. It’s also a great opportunity to showcase what makes your company unique and highlight some of the things which could give you an edge over your competitors. This activity will result in word of mouth promotion for your business.

Create local support

An essential part Public Relations is gaining the support of the local community including residents, businesses and visitors to the area. It’s a chance to become a go-to venue for local events and get involved in fundraising causes in your area. Being in the food and drink world, activity should also focus on your participation in local community events, letting others know where to find you and what they can expect from the day. It’s also an opportunity for collaboration with others and can even tie in with London hotel PR.

Nurture long-lasting relationships

To take your brand to the masses, developing sound long-term relationships with key decision makers in the media will be the key to your success. Effective Public Relations will showcase your expertise to your target audiences, creating lasting connections with those who can create positive impacts for your brand. Therefore, it’s vital to develop strategies aimed at the right media figures, grabbing their attention and interest in what you have to offer.

Implement Public Relations effectively to see these benefits in action.

Finding a Leading Food and Drink PR Agency

The benefits of top London hotel & hotel restaurant Public Relations are only possible if you choose to work with the right agency. When you start your search, there’s an abundance of options, but it’s essential to find one which will develop strategies ideal for your business setup and sector.

What to look for in an agency:

It’s important to ask yourself the following questions when choosing the right agency for your business.

Adding Value

Are they offering you something which you can’t provide yourself?
Do they have years of experience and knowledge?
What value will they add to your brand?
Are they a credible company?
What other services do they provide brands?
Are they aware of both sector and social trends?
Are they a go-to source in the field for communication needs?
Do they understand media agendas?
Do they provide services in various categories such as restaurant & UK hotel Public Relations?

Their Contacts

Do they have an impressive database of media contacts?
Do they know which influencers to engage with to promote your brand?
Can they provide a dynamic range of contacts such as journalists, writers and social influencers?
Are their contacts relevant for your brand/industry?
Do they encourage long-term connections?
Will their contacts promote your brand to the correct audience, i.e. your target market?
Do they showcase a portfolio of previous clients & a track record of success?

Industry Experience

Have they worked with businesses in your industry?
Do they have experience with brands similar to yours?
Have they worked with a wealth of clients in the industry?
What type of Public Relations do they specialise in?
Do they understand how PR strategies fit in with the bigger picture of your business goals?
How do they ensure maximum coverage is gained for your brand?

Promoting Innovation

Do they seem aware of online practices & modern techniques?
Will they consistently adapt strategies?
Do they offer competitor analysis?
Do they look at innovative ways to reach business goals?
Do they support collaborative partnerships?
Do they think outside the box?

A Personal Approach

Do they put your needs at the heart of their PR services?
Will they put in the effort to understand your brand?
Are identifying your business objectives a priority for them?
Do they offer a one-on-one approach?
Will they see themselves as an extension of your team?

PR Experts – Sauce Communications

As an award-winning, lifestyle communications agency, Sauce Communications specialises in PR, marketing and social media support for businesses across industries such as hospitality, leisure, tourism and travel. Working with restaurants, hotels, bars, pubs and chefs, we deliver innovative, strategic campaigns which achieve measurable results.

We capture target customers through the art of storytelling, taking great ideas and implementing them to the highest of standards. Formed in 2001, we’ve worked with ambitious brands who want the best in PR to achieve their business goals. Our full range of PR services includes leading London restaurant PR and top hotel PR.

We put together a package which is tailored to your business needs and objectives for your business. Our expansive knowledge and experience in restaurant PR UK allows for a broad understanding of media agendas across a full variety of formats.

More about working with us:

We have a strong commercial focus on results.
We believe in brand development.
Our team is committed to understanding your business and financial goals.
We find new and innovative ways to take your business to the masses.
Each strategy and campaign is tailored to your business.
Media relations are nurtured using a consistent approach for lasting relationships.
Enjoy a personalised process with a robust extension of your team.
See flexible plans adapt as media agendas evolve.

Our database:

We have an incomparable database of key media figures who can help raise the profile of your brand to bigger heights than ever before. This includes consumer news writers, chefs, bloggers and social influencers, nutritionists, barmen, TV and radio presenters and producers, as well as decision-makers across the FMCG, drinks, restaurant, travel and luxury lifestyle industries. Our team has developed and carefully nurtured our database over the years, taking the time to build strong contacts in each corner of the media. This allows us to connect your business with the people who can showcase your brand to the most relevant target audiences. From hospitality PR to restaurant PR, we’ve got the connections to make your vision a reality.

Our food and drink PR clients:

Over the last two decades, we’ve worked with some of the biggest names in the industry, boasting an eclectic mix of clients from small pubs through to large, well-known brands. Our talented team have helped achieve 150 successful business launches as well as countless others to increase their profile and presence in the media. Our years of experience working with such a variety of clients ensure we’re the go-to resource for getting meaningful coverage for your business.

Complete Communications Services:

It’s not just expert PR expertise which Sauce has to offer. You can also access a full spectrum of services to build the correct communications package for your business objectives.

• Marketing – Whether launching a new business or your profile is in need of a boost, Sauce works to engage your target audience as well as promoting your brand to potential customers. Our wide range of marketing expertise can offer support for a variety of areas. This includes e-marketing, creating promotional collateral, collaborations and relationship building, database management, social media expertise and support with your strategies.
• Brand Strategy – Here at Sauce, we always consider wider business goals when implementing your strategies, and this includes developing and steering your brand in the direction you’d like it to go. We also complete competitor analysis to ensure planning is of a high standard, delivering great value and return on investments.
• Crisis Management – When dealing with a crisis, it’s important for businesses to have structured processes in place to carry out the most appropriate internal response for reputation protection. As part of our training and services, we help businesses put together a robust plan for a wide spectrum of scenarios. This includes risk assessing your business, putting together a crisis management team and delivering media training to relevant individuals.
• Talent Management – Sauce Management are proud to represent a plethora of talents and personalities from the world of food and lifestyle from wine experts to writers. We’ll manage your commercial project opportunities in the press, and this includes TV, publishing, consultancies and advertising, to name a few. We’ll also promote your services to find new opportunities for you to enjoy.
• Social Media – In an expanding online world, businesses must keep up with the demands of social. Our Sauce team will work closely with you to identify the correct tone of voice for your business while creating tailored content and campaigns for your brand across each social platform.