Food & Drink PR London
Known for its ability to serve a plethora of needs in the world of food & drink PR London, Sauce Communications provides a host of communications services, enabling businesses large and small to secure the very best coverage and reach its optimal readership, with the simple aim of leading the right customers to fantastic services. Sauce boasts expertise and ever-increasing dominance in the fields of PR, social media and marketing, with a wealth of contacts and industry knowledge to boot.
Founded in 2001 in Shepherd’s Bush to lead the field in London food & drink PR, Sauce Communications works with high-calibre restaurants including City Social and La Dame de Pic London, food and drink industry figures from Elizabeth Haigh (Allen) to Glynn Purnell and Ben Tish, and brands ranging from Arabica Food & Spice and Cabana, to Jimmy’s Farm and Mindful Chef. Encompassing various elements of food & drink PR into what it does daily means Sauce can offer a list of services to be tailored to whatever a client needs.
The driving force behind hospitality PR success stories such as the refurbishment of the restaurant at The Stafford Hotel in St James’s, now known as The Game Bird by James Durrant, and cookbook hits including How to Bake by Paul Hollywood and Spanish Flavours by José Pizarro, nobody knows London food and drink PR like Sauce does.Read more
When businesses are searching for the right marketing strategies to drive their brand forward and meet specific goals, PR is an essential tool which can transport a brand to the heights of success. Public relations engage your target audience through media platforms rather than paid advertisements, creating long-term benefits for your business.
What Is Food & Drink PR London?
Food & drink PR UK helps businesses increase their visibility, raising awareness of your brand. This takes place through developing relationships with media sources who can showcase your brand through a variety of channels. Editors, writers and journalists offer a gateway to a wider audience with their readers respecting both their influence and opinion, while linking your brand in with current media agendas in your specific industry. This can be anything from nutrition, restaurants and bars to social media trends and consumer news. Building relationships with key individuals in the media can take your brand to new heights.
Here are just some of the benefits available to those who use the right PR.
Being Recognised as an Expert
Becoming an authority in your niche will help establish your brand as an expert source of valuable information for both the media and your target audience. You should become a go-to place for free information, and media individuals may even rely on you for input regarding the latest industry trends. Therefore, it’s important to keep up with evolving food and drink trends and implement these into your PR strategies. You can also use this information to angle stories emerging from your business, ensuring they relate to current media agendas.
Gain Exposure & Enhance Brand Awareness
PR through media sources increases a brand’s visibility in the public eye which in turn enhances brand awareness with both media sources and their audiences. Sharing stories of note and interest from within your business is also a great way to make connections and encourage loyalty with customers. This may involve creating specific press releases in the event of changes such as limited-time offers, special menus created, upcoming events, expansion or even staff changes such as a new chef or manager. Sparking attention through the media, a personalised approach will increase the credibility of your brand.
Build Long Lasting Media Relationships
While PR through media channels will take your brand to the masses, it’s important to nurture relationships with key media individuals who will make long-lasting connections with your business. Reputation is built from the ground up, meaning it’s important to showcase your expertise to the right people. This means designing aspects of your food and drink PR specifically for media individuals in your industry, and this can also be incorporated into hotel PR London and restaurant PR London services.
Word of Mouth Referrals
Social proof has long been heralded by consumers as a great way to preview what they can expect at a food and drink establishment as well as the experience they’re likely to have. This may take the form of reviews from a reliable source or a recommendation from someone in the industry. PR can help enhance the credibility of your brand by showcasing why customers should choose you over competitors and what you can offer them. This could be something as simple as only using local suppliers or a special technique your chef uses to prepare a dish. It’s also a way to humanise your business by putting a face to some of the talents behind your team, engaging audiences and encouraging word of mouth referrals.
Gain Local Community Support
It’s vital that businesses who are looking to implement high-quality food, drink and London restaurant PR involve themselves in the local community to gain recognition and support. This can be through various means by promoting events held at your premises, support for a local fundraising campaign and your attendance at events. When taking part in local activities, it’s essential to promote your participation before and after the event, and you may even make contacts while there.
How to Find Leading Food & drink PR UK Services
The best way to gain the most benefits from leading food & drink PR London is to use a PR company who provide the following.
Top UK Restaurant PR
Ensure you choose a PR company which specialises in your industry. If you want to access the best restaurant PR UK services, find a PR team who not only has experience working with a dynamic range of food and drink businesses but can help your brand achieve the best coverage and reach. Each business will have its own goals and objectives, so a good PR company will understand how their services fit in with the bigger picture, helping you achieve results and steer your business in the right direction.
It may seem obvious, but a great PR company will have an impressive database of contacts which are relevant to your industry. This includes writers, journalists and influencers in the media world who can make a positive impact for the good of your business while creating long-term relationships. Take a look at their website for examples of who’ve they’ve worked with and whether they understand your industry needs. A credible PR company will have a track record of success and showcase this.
A Personal Approach
The best strategies are born from great relationships being built between PR companies and their clients. Therefore, choose a PR agency who’ll put your needs at the heart of their services, taking the time to get to know your business and brand while offering a one-to-one approach.
In the fast-paced world of media and business, PR companies must continually adapt their approach to align with media agendas and find ways to help brands stay ahead of the competition. For example, they may be able to look for collaborative partnerships which will be mutually beneficial for both parties or look at the way your business presents itself on each social media platform. They should also be aware of both media and industry trends to create a PR strategy which sparks interest with the right people. A creative team will ensure they continually look at your strategies so that they evolve with your business and industry.
The point of hiring a specialist is so they can use their years of experience and knowledge to impart insightful advice on how to achieve the results you want. Their expertise should be second to none, and they should be a go-to agency for all your PR and marketing needs.
Sauce Communications – Our Services
Sauce Communications leads the way in food & drink PR London services, having become experts in the field. We can put together the right package for your communication needs, creating a magic recipe for success.
Having launched in 2001, we’ve formed a deep understanding of media agendas across many timeframes and formats with contacts deep-rooted across UK and international industries. We spend every day speaking to and meeting with key figures in both the media and restaurant industry, building relationships to become the ultimate PR resource for communicating food and drink brands to the masses.
As an award-winning PR consultancy, we’ve worked with large, small and famous businesses across industries such as travel, leisure, luxury lifestyle, food, drink and tourism.
Why work with us?
- We take the time to understand your business needs and brand.
- Our innovative strategies are tailored to your business goals.
- We plan & deliver campaigns which are of the highest of standards.
- Our impressive database includes relevant media contacts in your industry.
- We strive to form lasting relationships with key media figures and our clients, taking a consistent approach to continue media relations going forward.
- We focus on brand development & achieving strong commercial results.
- Our one-to-one approach gives clients an enjoyable, personal experience.
- All of our plans are flexible, incorporating an opportunistic approach as media agendas evolve.
From top London restaurant PR to hotel PR UK services, Sauce provides some of the best PR in the field.
Here at Sauce, we offer leading London restaurant PR in the food and drink industry as well as UK hotel PR for some of the biggest names in the business. Our talented team of 30 put your business needs at the heart of the strategies we develop with you, creating successful plans aimed at your target audience.
In addition to our outstanding UK food & drink PR, London hotel PR and UK restaurant PR, we offer businesses a plethora of support across a wide range of communications services.
Sauce provides bespoke marketing services, tailored your business requirements.
- Creating promotional collateral
- New business launches
- Client engagement (both existing client base & new audiences)
- Campaigns for your target market
- Market research (through data capture)
- Relationship building, collaborations & partnership opportunities
- Social media expertise
- Strategy support
- Database management
In a competitive online world, businesses must stay ahead by using social media platforms to their advantage. Sauce will work closely with you to establish your social media needs and where your business can benefit from the wealth of opportunities on offer.
- Use every social media platform, using the best methods
- Create unique, tailored content for both the right channel and audience
- Achieve maximum reach with target audiences
- Identify your brand’s online tone of voice
- Get social media advertising advice
- Access social listening & community management services
- Receive in-depth competitor analysis on rival brands
- Develop in-house expertise with a dedicated reporting & training team
Achieve your wider business goals with brand strategy services.
What our team at Sauce Communications will do:
- Develop an in-depth understanding of your brand
- Understand how your brand fits into the wider picture
- Perform competitor analysis
- Implement strategies to achieve your objectives
- Create measurable results for a great return on your investment
Our Sauce Management team represents personalities and talents in the food and lifestyle industry, offering support for media-based commercial projects while promoting their services. We represent a wealth of individuals and companies including chefs, writers, lifestyle experts and wine experts.
We provide talent management for the following projects, to name a few.
- Personal appearances
Protect your reputation with robust processes for emergency and crisis situations in your company with Sauce Communications’ crisis management services.
Our team provides support for:
- Detailed risk assessments of your business
- Scenario planning
- Identifying a crisis management team
- Assigning roles including spokespeople
- Media training
- Successful handling techniques
Want to Discuss Your Needs?
For those looking for food & drink PR London services or any other communication expertise such as top UK hotel PR or best London restaurant PR, get in touch with the team at Sauce now.