Sauce Management secured the deal for Sabrina Ghayour’s third book ‘Feasts’ published by Mitchell Beazley in 2017 as well as the deals for her best-selling previous books ‘Persiana’ and ‘Sirocco’.
British-Iranian Chef and food writer Sabrina Ghayour is a self-taught cook and multi-award winning, 3-time best-selling author who made her name hosting the hugely popular ‘Sabrina’s Kitchen’ supper club in London, specialising in Persian and Middle Eastern flavours.
Hailed by The Observer as ‘The Golden Girl of Persian Cuisine’, her debut cook book ‘Persiana – Recipes from the Middle East and beyond’ published in 2014 became a runaway success topping the UK’s bestseller lists and receiving the prestigious accolade of Observer Food Monthly’s ‘Best New Cookbook 2014’ and winning ‘Best Cookbook of the Year 2015’ by Food and Travel Magazine. Persiana is also first cookbook to ever be shortlisted in Waterstones ‘Book of the year’ awards 2014 and the ‘Bookseller’ awards 2014 and has gone on to sell over a quarter of a million copies in the UK alone and published in 14 different countries.
Persiana demystifies Persian and Middle Eastern cuisine, making it simple and easy to recreate colourful, flavoursome dishes at home. Nigella Lawson says “Loving Persiana” and Raymond Blanc OBE says, “Sabrina delivers Eastern promise in its delicious gastronomic form”. The book rights have been sold to 14 different countries proving Persiana to be an international success. Her second booked ‘Sirocco’ debuted as a bestseller shooting straight to No.1 on the UK non-fiction charts and her third book ‘Feasts’, released in September 2017, became an instant best-seller, also.
Sabrina has become a ‘go to’ for Persian and Middle-Eastern recipes, history and ingredient wisdom and has a column in the National Geographic Food Magazine and is a regular contributor to Olive Magazine. She has been featured in The Times, Evening Standard, Guardian, The Independent, The Telegraph and her recipes feature regularly in Waitrose Kitchen, Delicious Magazine and BBC Good Food Magazine as well as Sainsburys Magazine, Sunday Times, Observer Food Monthly, Metro, Guardian and more.
Leading the trend in Persian and Middle Eastern cuisine, her past collaborations include events with Nieves Barragan, Dan Doherty, Vivek Singh, Selin Kiazim, Anna Hansen, Angela Hartnett, Francesco Mazzei, Bruno Loubet, Ben Spalding, Omar Allibhoy, Alexis Gauthier and more. She works to train Chefs and develop recipes for restaurants, caterers and airlines and consults on product development for retail brands and supermarket to help them better understand Persian and Middle Eastern ingredients and techniques. Sabrina has fronted campaigns for British Lamb, Le Creuset and Belazu.
A seasoned cookery teacher, Sabrina teaches her own Persian, Moroccan, Lebanese, Georgian and Modern Middle Eastern cookery classes as well as teaching at Divertimenti, Leiths and other prestigious cookery schools. Sabrina specialises in cooking up colourful, moreish dishes with Eastern flavours in an abundant ‘Mezze’ style with unique recipes and techniques. She combines ingredients with passion and flair to produce the kind of food that is not only vibrant and visual but nourishes the body and mind and always leaves you wanting more.