Bread Ahead

Sauce Communications is delighted to announce it is handling the PR for Bread Ahead Bakery and Baking School. Experts in British baking techniques and the production of artisan baked goods, Bread Ahead boasts two London based teaching spaces and three eateries.  Founded in 2013 by Matthew Jones, a passionate foodie, baker and Londoner with over 25 years’ experience in baking, Bread Ahead began life in Borough Market where he focused on supplying fresh produce daily to the market’s customers and a range of local restaurants and delis. Having honed his craft working alongside well-known names such as Shaun Hill, Simon Hopkinson and John Torode in restaurants including Bibendum, Pont de la Tour, Quaglino’s and Mezzo, as well as owning and running the successful Flour Power City Bakery in Hoxton, Jones realised the public wanted more than just to buy an outstanding loaf of bread. Jones found himself, daily, sharing recipes and tips, and showing members of the public around the bakery, giving them an insight into the life of a baker. The seed was sown and in early 2014 Bread Ahead’s Bakery School opened its doors to show the public just how easy baking good bread can be.  The Bread Ahead Baking School calendar includes popular workshops, including doughnut and sourdough sessions, as well as more specialist classes such as introductions to English, Nordic and gluten-free baking.  Led by Bread Ahead’s masterful bakery school tutors, each workshop offers an insight into proper artisan baking.

For more information regarding interviews or features, please contact Nichola Downs at Sauce Communications on 020 8600 3600

For more information, visit
Instagram @breadaheadbakery
Twitter @breadahead