Big Easy

Chelsea institution, Big Easy Bar.B.Q & Crabshack is set to open a new restaurant in Maiden Lane, Covent Garden in February 2014. Modelled on the simple Crab Shacks found on the Gulf Coast and with the most authentic, American fresh-smoked Bar.B.Q, seafood, cocktails and drinks the UK has to offer, it’s a great social dining experience.

Sauce is delighted to be working on both the Big Easy Covent Garden throughout their pre-launch and launch phase as well as the original Big Easy King’s Road. Delivering an integrated campaign which supports their channels to market (both on and offline) using a mix of PR and digital services to drive consumer awareness and maximise media coverage opportunities.