To become the top London PR agency, the staff of 30 at Sauce Communications spend every day talking with and meeting the key figures in the London restaurant industry and UK media, working to build relationships and be known as London’s go-to resource for communicating food, drink and lifestyle brands to the masses. Another important aspect to becoming the top UK restaurant PR is the calibre of clients we work with and our success stories, which include Rick Stein restaurants, Muse by Tom Aikens, Jason Atherton’s Social Company restaurant group, D&D London’s huge restaurant portfolio including Bluebird Chelsea, Launceston Place and South Place, and global burger brand Shake Shack.
Other valued clients such as Arros QD, The Stafford London, Norma and Michael Caines prove that becoming London’s best restaurant PR requires a nimble, bespoke approach to business which Sauce thrives on.
Those looking for the leading London communications agency should finish their search with Sauce, London’s top restaurant PR agency which works every day to raise the profile of London’s most exciting and dynamic restaurants, bars, hotels, chefs and brands.
Every business’ marketing strategies should strive to make connections with the right people, including your target customer base, whether that be through increasing your visibility or bringing customers straight to your door. PR is an essential part of this, forming connections through media sources rather than paid advertisements. Public relations focus on the long-term plan for your business goals, achieving a lasting impact instead of a fleeting interest.
The Importance of Best London Restaurant PR
The benefits of top London PR are endless, forming an essential cog in your marketing machine. Public relations helps to personalise your brand, helping your target audience familiarise themselves with your business through a variety of channels. This includes press releases through various media outlets, showcasing your business through online channels and targeted campaigns towards your ideal customers.
Editors, journalists and writers provide a gateway to a wider audience than ever before. With such a large number of users now using media to source information, their influence and opinion matter more than ever. It’s vital to proactively build relationships with key figures in both the hospitality industry and media to get the exposure you need.
Exposure
Public relations acts as a form of advertising for your business which builds your credibility as a brand through increased visibility in the media, enhancing exposure to potential customers. Increased brand awareness can provide endless benefits through word-of-mouth opportunities and news coverage, building loyalty with your customers. You can also share stories happening within your company which should include press releases for relevant changes or information such as a new menu, special offers, events, a new employee or expansion. The story must be newsworthy for the relevant people to talk about you. A personalised approach helps enhance the credibility of your business and spark attention through stories of interest.
Social Proof
When customers are deciding where to eat or drink, they’ll look to others for an unbiased review of your restaurant. This could be through honest feedback from customers or a recommendation or review through a reliable publication, for example. PR can also help to promote what makes your restaurant unique and which aspects give you the edge over your competitors. This includes UK food & drink PR for a unique preparation technique your chef uses, promoting fresh ingredients used from a local supplier or even an employment program you use to give aspiring talent a foot in the door. Use PR as an opportunity to show the more human side of your business, including some of the faces and talents in your company, offering audiences further proof of your credibility in the industry.
Building Relationships
Developing and sustaining engagement with both media and your target audience via communication channels such as online content is important for building long-term relationships. This includes lasting connections with key individuals and companies who can showcase your brand to a whole new audience. We know that reputation is built from the ground up, striving to help others understand the expertise you bring to your industry. Just as your marketing campaigns are aimed at a target audience of potential customers, aspects of your PR strategies can also be designed for journalists who cover your industry and can make a positive impact for your brand.
Local Community
You can also gain exposure for your business through its involvement within the local community such as showing support for a fundraising campaign or highlighting events you’ve been the venue for. If attending a local event, you can promote your participation both before and after the date, letting people know where to find you, what you’ll be doing and showcase the success of the day afterwards. Those attending will be able to put a face to the brand, enhancing your reputation and credibility within the local community.
Become an Authority
Building and communicating your knowledge and expertise in the restaurant industry will help to establish your business and brand as an authority in its niche. Become a source of free and valuable information for audiences to access, creating some of the best food & drink PR UK. As an expert, media sources may even choose to contact you for input on various stories or industry developments such as nutritional research or an emerging trend. Keep up with the latest trends and implement these into your PR strategies as well as presenting stories from an angle which will strike a chord with current media agendas.
Find the Leading Food & Drink PR London
To find the top London PR, look no further than Sauce Communications. Having become a full-service communications agency over the last 17 years, we’ve established ourselves as one of the leading PR companies in the field, working with a plethora of businesses across London and the UK. As an award-winning consultancy, we have a track record of success when working with famous brands across sectors such as food and drink, lifestyle, travel, leisure and tourism.
Using our in-depth industry knowledge, we pride ourselves on becoming an extension of your team, guiding you towards achieving your goals and putting robust strategies in place. We provide a range of services including brand strategy, PR, social media, marketing, crisis management and talent management. We cover a range of industries, offering expertise in areas such as London hotel PR, UK hotel PR, hospitality PR and food & drink PR London services.
Benefits of Our UK Restaurant PR Services
We put your communication needs at the heart of our PR services, working closely with you to establish your goals and what you want to achieve. Our strategies are second to none, using our years of expertise to create a successful plan aimed at your target customers.
Sauce has formed a deep understanding of the media agenda across all formats and timeframes and have contacts deep-rooted across the UK and internationally. From online blogs to newspapers and magazines, we know the bloggers, editors and journalists who’ll have a positive impact on your brand. We help your business reach the right publications and audiences through our wealth of contacts and expertise.
Our services include:
Understanding your business
Planning & delivering campaigns to the highest of standards
Creating innovative strategies tailored to your business objectives
Relevant media connections for your industry
Coordinating an impressive range of influential contacts in our database
Brand development
Achieving strong commercial results
A one-on-one approach from our team of 30 professionals
Flexible plans to incorporate opportunistic approaches as media agendas evolve
Implementing a consistent approach to continue media relations going forward
Such comprehensive restaurant PR London and UK services form the recipe for success, especially when combined with our other expert services.
Restaurant PR UK Clients
Having launched in 2001, we’ve provided some of the best food & drink PR over the last two decades, working with leading names in the industry. Our depth of expertise and knowledge has created an eclectic client base from local pubs through to leading Michelin star restaurants. This includes 150 successful nationwide launches as well as countless others we’ve provided leading PR UK services for to boost their profile. Whether you’re a large chain or a small local establishment, we ensure you achieve the best coverage for reaching optimal readership.
Our expertise has led to successful relationships with bars, restaurants and pubs, including D&D London’s restaurant portfolio and Jason Atherton’s Social Company restaurant group, as previously mentioned. We’ve also worked with leading names in hospitality providing top UK Hotel PR, including their restaurants. Names we’ve worked with include Hilton London Bankside and restaurant PR for the Four Seasons Hotel London at Ten Trinity Square.
Other Sauce Services
It’s not just top restaurant and hotel PR London services we offer. We provide a wide range of public relations expertise including a full spectrum of PR and marketing strategies.
Brand Strategy
Our talented team of experts takes the time to develop a broad understanding of your brand and the ‘bigger picture’ it fits into. We use this knowledge to develop and implement strategies which aim to achieve your wider business goals. This creates real, measurable results so that strategies deliver an impressive return on your investment. Planning and competitor analysis forms part of this service.
Social Media
Creating unique and tailored content across digital platform helps businesses to achieve maximum reach and engagement with their target audience. Here at Sauce, we work closely with our clients to identify and establish the right online tone of voice, tailor content to all digital channels and audiences, can advise on digital media advertising and work as an extension of your team for advanced community management and social listening services. We also carry out in-depth competitor analysis to help you stay ahead of your rival brands. A dedicated reporting and training team are also at your disposal to develop your in-house expertise at all levels.
Marketing
Perhaps you’re an established business in need of a promotional boost, or maybe you’re a new restaurant or bar looking for a successful launch plan. Here at Sauce, all of our packages are bespoke, tailoring our services to your needs. As part of our marketing services, Sauce aims to engage with both your existing client base and potential customers too. Your ideal audience and customers will be targeted through strategies such as data capture (market research), relationship building and collaborations. Our range of marketing expertise spans from email marketing, social media and promotional collateral through to support with your strategies, database management and partnership opportunities.
Crisis Management
Sauce Communications supports and trains businesses in the area of crisis management to ensure you have robust processes in place should the need arise in emergency situations. We cover detailed risk assessments for your restaurant or business, identifying an internal crisis management team (including role assignment such as nominated spokespersons), scenario planning and media training. Having such processes in place ensures successful handling of a crisis including the correct internal response to any situation.
Talent Management
Sauce Management represents personalities in the food and lifestyle industries for commercial projects. This includes personal appearances, TV, writing, publishing, consultancies, endorsements, licensing and advertising. Over our years of experience, we’ve represented numerous chefs, wine experts and food writers, providing you with management services to meet your needs and promote your services.
If you would like to access our services, from hotel PR UK expertise to the best London PR, our team will guide you through the process. Get in touch with Sauce Communications now.
