Best London Restaurant PR
Often cited as the best London restaurant PR, Sauce Communications works to lift the profile of restaurants, pubs, bars, hotels and chefs in the capital of the United Kingdom, thanks to its database of writers and journalists, covering everything from restaurants and bars, to consumer news, nutrition and social media trends.
To become the top London restaurant PR, the staff of 30 at Sauce Communications spend every day talking with and meeting the key figures in the London restaurant industry and UK media, working to build relationships and be known as London’s go-to resource for communicating food, drink and lifestyle brands to the masses. Another important aspect to becoming the top UK restaurant PR is the calibre of clients and success stories, which include Jason Atherton’s Social Company restaurant group, D&D London’s huge restaurant portfolio including Coq d’Argent, Launceston Place and Madison, and the Big Easy restaurant group.
Other valued clients such as Blanchette, Frenchie, Tuyo, Yeotown and Kitchen Theory prove that becoming London’s best restaurant PR requires a nimble, bespoke approach to business which Sauce thrives on.
Those looking for the leading London restaurant PR should finish their search with Sauce Communications, London’s top restaurant PR agency which works every day to raise the profile of London’s most exciting and dynamic restaurants, bars, hotels, chefs and brands.
Every business’ marketing strategies should strive to make connections with the right people, including your target customer base, whether that be through increasing your visibility or bringing customers straight to your door. PR is an essential part of this, forming connections through media sources rather than paid advertisements. Public relations focus on the long-term plan for your business goals, achieving a lasting impact instead of a fleeting interest.
The Importance of Best London Restaurant PR
The benefits of London food & drink PR are endless, forming an essential cog in your marketing machine. Restaurant PR helps to personalise your brand, helping your target audience familiarise themselves with your business through a variety of media channels. This includes press releases through various media outlets, showcasing your business through online channels and targeted campaigns towards your ideal customers.
Editors, journalists and writers provide a gateway to a wider audience than ever before. With such a large number of users now using media to source information, their influence and opinion matter more than ever. It’s vital to proactively build relationships with key figures in both the restaurant industry and media to get the exposure you need.
PR acts as a form of advertising for your business which builds your credibility as a brand through increased visibility in the media, enhancing exposure to potential customers. Increased brand awareness can provide endless benefits through word-of-mouth opportunities and news coverage, building loyalty with your customers. You can also share stories happening within your restaurant which should include press releases for relevant changes or information such as a new menu, special offers, events, a new employee or expansion. The story must be newsworthy for the relevant people to talk about you. A personalised approach helps enhance the credibility of your business and spark attention through stories of interest.
When customers are deciding where to eat or drink, they’ll look to others for an unbiased review of your restaurant. This could be through honest feedback from customers or a recommendation or review through a reliable media source, for example. PR can also help to promote what makes your restaurant unique and which aspects give you the edge over your competitors. This includes UK food & drink PR for a unique preparation technique your chef uses, promoting fresh ingredients used from a local supplier or even an employment program you use to give aspiring talent a foot in the door. Use PR as an opportunity to show the more human side of your business, including some of the faces and talents in your team, offering audiences further proof of your credibility in the restaurant industry.
Developing and sustaining engagement with both media and your target audience via communication channels such as online content is important for building long-term relationships. This includes lasting connections with key individuals and companies who can showcase your brand to a whole new audience. We know that reputation is built from the ground up, striving to help others understand the expertise you bring to your industry. Just as your marketing campaigns are aimed at a target audience of potential customers, aspects of your PR strategies can also be designed for media people who cover your industry and can make a positive impact for your brand.
You can also gain exposure for your business through its involvement within the local community such as showing support for a fundraising campaign or highlighting events you’ve been the venue for. If attending a local event, you can promote your participation both before and after the date, letting people know where to find you, what you’ll be doing and showcase the success of the day afterwards. Those attending will be able to put a face to the brand, enhancing your reputation and credibility within the local community.
Become an Authority
Building and communicating your knowledge and expertise in the restaurant industry will help to establish your business and brand as an authority in its niche. Become a source of free and valuable information for audiences and media to access, creating some of the best food & drink PR UK. As an expert, media sources may even choose to contact you for input on various stories or industry developments such as nutritional research or an emerging trend. Keep up with the latest restaurant trends and implement these into your London restaurant PR strategies as well as presenting stories from an angle which will strike a chord with current media agendas.
Find the Leading Food & Drink PR London
To find the best London restaurant PR, look no further than Sauce Communications. Having become a full-service PR company over the last 17 years, we’ve established ourselves as one of the leading PR companies in the field, working with a plethora of businesses across London and the UK. As an award-winning communications consultancy, we have a track record of success when working with famous brands across sectors such as food and drink, lifestyle, travel, leisure and tourism.
Using our in-depth industry knowledge, we pride ourselves on becoming an extension of your team, guiding you towards achieving your goals and putting robust strategies in place. We provide a range of services including brand strategy, PR, social media, marketing, crisis management and talent management. We cover a range of industries, offering expertise in areas such as London hotel PR, UK hotel PR, hospitality PR and food & drink PR London services.
Benefits of Our UK Restaurant PR Services
We put your communication needs at the heart of our PR services, working closely with you to establish your goals and what you want to achieve. Our strategies are second to none, using our years of expertise to create a successful plan aimed at your target customers.
Our team has formed a deep understanding of the media agenda across all formats and timeframes and have media contacts deep-rooted across the UK and internationally. From online blogs to newspapers and magazines, we know the bloggers, editors and journalists who’ll have a positive impact on your brand. We help your business reach the right publications and audiences through our wealth of media contacts and industry expertise.
Our PR services include:
- Understanding your business
- Planning & delivering campaigns to the highest of standards
- Creating innovative strategies tailored to your business objectives
- Relevant media connections for your industry
- Coordinating an impressive range of influential media contacts in our database
- Brand development
- Achieving strong commercial results
- A one-on-one approach from our team of 30 professionals
- Flexible plans to incorporate opportunistic approaches as media agendas evolve
- Implementing a consistent approach to continue media relations going forward
Such comprehensive restaurant PR London and UK services form the recipe for success, especially when combined with our other expert services.
Restaurant PR UK Clients
Having launched in 2001, we’ve provided some of the best food & drink PR over the last two decades, working with leading names in the industry. Our depth of expertise and knowledge has created an eclectic client base from local pubs through to leading Michelin star restaurants. This includes 150 successful nationwide launches as well as countless others we’ve provided leading food & drink PR UK services for to boost their profile. Whether you’re a large chain or a small local establishment, we ensure you achieve the best coverage for reaching optimal readership.
Our expertise in the industry has led to successful relationships with bars, restaurants and pubs, including D&D London’s restaurant portfolio and Jason Atherton’s Social Company restaurant group, as previously mentioned. We’ve also worked with leading names in the hotel industry providing top UK Hotel PR, including their restaurants. Names we’ve worked with include Hilton London Bankside and restaurant PR for the Four Seasons Hotel London at Ten Trinity Square.
Other Sauce Communications Services
It’s not just top restaurant and hotel PR London services we offer. We provide a wide range of communications expertise including a full spectrum of PR and marketing strategies.
Our talented team of experts takes the time to develop a broad understanding of your brand and the ‘bigger picture’ it fits into. We use this knowledge to develop and implement strategies which aim to achieve your wider business goals. This creates real, measurable results so that strategies deliver an impressive return on your investment. Planning and competitor analysis forms part of this service.
Creating unique and tailored content across every social media platform helps businesses to achieve maximum reach and engagement with their target audience. Here at Sauce, we work closely with our clients to identify and establish the right online tone of voice, tailor content to both social media channels and audiences, can advise on social media advertising and work as an extension of your team for advanced community management and social listening services. We also carry out in-depth competitor analysis to help you stay ahead of your rival brands. A dedicated reporting and training team are also at your disposal to develop your in-house expertise at all levels.
Perhaps you’re an established business in need of a promotional boost, or maybe you’re a new restaurant or bar looking for a successful launch plan. Here at Sauce, all of our packages are bespoke, tailoring our services to your needs. As part of our marketing services, Sauce aims to engage with both your existing client base and potential customers too. Your ideal audience and customers will be targeted through strategies such as data capture (market research), relationship building and collaborations. Our range of marketing expertise spans from email marketing, social media and promotional collateral through to support with your strategies, database management and partnership opportunities.
Sauce Communications supports and trains businesses in the area of crisis management to ensure you have robust processes in place should the need arise in emergency situations. We cover detailed risk assessments for your restaurant or business, identifying an internal crisis management team (including role assignment such as nominated spokespersons), scenario planning and media training. Having such processes in place ensures successful handling of a crisis including the correct internal response to any situation.
Sauce Management represents personalities in the food and lifestyle industry for commercial media projects. This includes personal appearances, TV, writing, publishing, consultancies, endorsements, licensing and advertising. Over our years of experience, we’ve represented numerous chefs, wine experts and food writers, providing you with management services to meet your needs and promote your services.
Get in Touch with Sauce Communications
If you would like to access our services, from hotel PR UK expertise to the best London restaurant PR, our team will guide you through the process. Get in touch with Sauce Communications now.