Sauce Communications has been building its reputation as a leading UK Hotel PR and luxury travel agency since being founded in 2001, by UK hospitality PR experts Nicky Hancock and Jo Barnes. Through working with some of the best in the industry, such as luxury Hotel Café Royal in London, Palé Hall in North Wales and Relais & Chateaux member Lympstone Manor in Devon, Sauce has proved its credentials and is ready to lift your hotel to the top of its potential in the UK hotel PR sphere.
A top hotel & travel PR UK works with the best in the business, and Sauce Communications has worked with some of the UK’s premier hotels. Since Palé Hall in North Wales reopened following an extensive refurbishment in September 2016, Sauce has worked to raise its profile with key coverage in luxury consumer publications and guides such as Square Meal, The Sunday Times Travel Magazine, Rough Guides, Waitrose and GQ. Housed in a Grade-II listed country house in Llandderfel, Bals, Palé Hall boasts cuisine overseen by Michael Caines MBE and stunning, tranquil views thanks to being on the border of Snowdonia National Park. Queen Victoria stayed here and her bed remains, underlining the heritage and calibre of the historic venue. Sauce Communications has become one of the top hotel PR agencies by attracting such esteemed UK hotels as Palé Hall, through the communications work undertaken by the Sauce team every day.
Among the top PR agencies on the hospitality scene, luxury boutique hotels and international hotel groups looking to raise their profile in the UK and internationally have come to the right place.
9 Reasons to Choose A UK Hotel PR Agency
Many businesses choose to outsource their press strategies, saving them time while putting expert strategies in place to provide maximum value to their brand. But how will it benefit your business as a London hotel?
1. Being in the hospitality industry, you can use these services to boost the profile of each part of your business. This includes the best London restaurant PR agency for your services as well as promoting your brand in sectors such as tourism, events and luxury lifestyle.
2. Top press otreach doesn’t just increase your visibility in the consumer eye. Expertly-formed strategies attract your target customers who will find your business through trusted media sources and online influencers.
3. Get the best coverage for hotels through media relations, creating positive, engaging stories about your brand while providing free information to potential customers about your facilities. Stories with a better lifespan can be achieved if you form long-lasting relationships with a wealth of contacts.
4. Promoting the unique benefits of a business is a great way to overtake competitors as the leading brand in your sector. This could be something as simple as the check-in process for customers, a loyalty scheme, restaurant dishes or some of the great facilities your hotel provides.
5. Become a respected source of information for customers, the media and others in your industry. Valuable information will showcase your expertise, and you may even be contacted for input on industry trends or news items.
6. Public Relations can increase your credibility as a brand, backing up any self-promotion that traditional marketing methods convey. If a respectable, influential source endorses your brand for example, audiences are more likely to trust that your hotel delivers on its claims.
7. Create long-term contacts with both media outlets and industry figures, triggering a new era for your brand as you actively work towards your business objectives using innovative, logical methods.
8. Gain support and recognition in your local community rather than just focusing on those visiting the area. For those investing in hotel press outreach in London, this could be forming partnerships with other local businesses, becoming a venue for fundraising events or even sponsoring a sports team in your area.
9. Social signals can help with your findability on search engines with mentions and discussion from third party, reputable sources being recognised as a sign your business is relevant and of value to customers, including other services available in your hotel (such as through restaurant PR London or UK food & drink PR).
What Are the Qualities for Look out for in the Best Comms Agencies?
When you’re searching for a team who’ll be the perfect match for your brand, here are some qualities to look for which can help you to establish which company provide you with the most value.
• An established company who have years of expertise under their belt working with brands similar to yours
• Understanding your industry, providing outreach specific for your sector such as hotel PR, London food & drink PR or UK restaurant PR
• Taking the time to establish your objectives while gaining an in-depth knowledge of the challenges you face, your overall brand vision and who your target customers are
• Creating opportunities through a wealth of contacts which they’ve nurtured over time, including media figures and connections in your industry
• Believing in innovative ideas, thinking outside the box and collaborative working
• Having a flexible attitude to strategies so that brands can fully benefit from all the opportunities offered to them
• Tailoring their services to your needs and aims, while offering a wider set of services to complement PR
The PR Experts at Sauce Communications
150 successful brand launches and countless others we’ve helped has established Sauce as the leading food & drink PR London agency to work with for those businesses in the hospitality world. This includes an eclectic range of hotels and their top London restaurant PR. From exciting cocktail bars to hotel restaurants and cafés, our London restaurant PR helps to put food and drink services on the map. Our outstanding database of connections such as critics, journalists, writers, bloggers, editors, publications and other hotel brands in the industry has been the envy of others in the PR world since our launch in 2001.
• We become an extension of your team, providing the best PR to get maximum coverage for your brand.
• Our team takes the time to get to know your business and its goals, breathing life into your campaigns with our innovative ideas and strategies.
• Enjoy the benefits of a flexible approach which means strategies can adapt to changing agendas and opportunities which come your way.
• Develop long-lasting relations with media outlets who can take your brand to a wider audience than ever before.
• Get measurable commercial results from a team of PR experts.
Other Expert Services to Consider
While providing UK hotel PR to a dynamic range of businesses in the hospitality industry, Sauce Communications also provide a number of other services to complement their food & drink PR. Working with so many clients, we know their communications needs all differ depending on their goals and visions for their brand. This means we can put together a bespoke package of services so that you receive maximum value and optimal reach with your target customer base.
Social Media Services
With consumers heading online, social media has opened the doors to connect and interact with members of the public and your target customers more than ever before. This is also something important for those in the hotel industry, and brands can use a wide range of social platforms to interact with and grab the attention of their target market. At Sauce Communications, we have social media professionals to provide value to your planning, content and campaigns, being as little or involved as you need us to be.
Benefits of choosing social support as part of your marketing, hotel PR or top UK restaurant PR include:
• Social strategies, implemented with perfection to work towards your brand goals
• In-depth analysis to establish how to achieve the best levels of engagement and outshine competitor brands
• Connecting with influential sources online as part of your PR strategies to get more coverage, including bloggers, journalists and social influencers
• Social listening services to find out what consumers are saying online about your brand
• Community management to look after your loyal followers and customers
• Paid social advertising to generate interest in your hotel and enhance online visibility
• Creative, unique content across all social platforms (not just Instagram and Facebook) to achieve maximum reach with your target audience through engaging storytelling
• Adapting content so that it’s in the right format, place and time to engage with potential customers
• Consistent messages across online platforms to establish a unique tone of voice for your brand
• Social policy development to ensure your interactions with customers are the best practice
• Develop internal knowledge with a dedicated training and research team to build your own staff’s expertise
Brand Strategy Services
Implementing the right brand strategy involves looking at your aims while fitting in with the bigger picture of the industry and wider business objectives. The team at Sauce can work closely with you to assess your current brand strategies and make recommendations for how to efficiently work towards your goals, ensuring campaigns reflect who you are as a business. Each activity undertaken should add value to your brand while providing a good return on your investment.
The Sauce team will help with:
• Assessing brand campaigns
• Competitor analysis
• Planning & ideas
• Strategy development
• Implementing your agreed strategies
Marketing Services
The best hotel PR UK can work alongside marketing strategies to reach a wider pool of potential customers while helping target audiences to interact with your business. This ties in with our amazing UK and London hotel PR due to our connections within the hospitality industry. This includes blue chip businesses, popular boutiques, hotel teams, events teams, pubs, bars, restaurants, chefs, newspapers, glossies, brands, publishers, writers, bloggers and online social influencers.
The Sauce team work hard to maintain long-standing relationships with key decision makers in these sectors. With our expert marketing services, we can target potential customers at each stage of the buyer’s journey, increasing their likelihood of using your hotel. From launch strategies to profile boosts, put together the best package for your needs, including expertise such as:
• Creating promotional collateral
• Data capture & market research
• Database management
• Building relationships, collaborations & partnership opportunities
• Building your online presence
• E-marketing
• Personalised content relevant for your brand and audiences
• Analysing customer buying habits and priorities
Talent Management Services
The world of hotel and restaurant PR UK isn’t limited to organisations and businesses. Individuals and talents in the food and drink industry also need help opening doors to opportunities which will help them meet their own career objectives and life goals. At Sauce, we have a talent management department run by Martine Carter. She has over 16 years representing personalities in the world of hospitality, food and drink such as writers, experts and chefs. We can promote your services to decision-makers in the media while supporting you with your commercial projects.
Opportunities which may interest you include:
• TV and radio appearances
• Personal appearances
• Writing and publishing
• Endorsements
• Advertising
• Consultancies
• Licensing
With an amazing set of talent on our management books, you’re in the right hands to boost your profile to new heights.
Crisis Management Services
Many businesses will encounter crisis situations including bad press, forced closures, controversial news stories, negative reviews and business disruptions. Leading food & drink PR UK and hotel PR such as that provided by Sauce Communications agency can aim to put the right processes in place to protect your brand’s reputation. This involves assessing, planning and implementing policies which detail a well-organised internal response for a variety of situations which could occur. Our crisis management service ensures you’ll have the skills to manage communications and handle each situation appropriately.
What does crisis management involve?
• Assessing your business for potential risks
• Planning for various scenarios while testing your response model
• Putting together the right internal crisis management team
• Assigning appropriate roles including spokespersons (media training can also be provided)
• Implementing policies to create a documented process
