How Leading London Restaurant PR Can Benefit Your Business

With consumers more passionate about food than ever, it’s important to get your business noticed with plenty of opportunities to take your brand in the direction you want it to go. Relying on word of mouth is not enough to create the positive image required for long-lasting success. London restaurant PR provides businesses with the profile boost they need to succeed and targets the right audiences to get customers through the door. It does so by using others, namely media outlets and online sources to tell your story, moving your brand further into the public eye.

Stand Out from the Competition

In the crowded world of food and drink, restaurants must invest in PR if they want to make a good impression and stand out in a sea of many. For example, if a restaurant can provide valuable, free information on a regular basis, they’ll raise their authority in the industry and help get recognised in the media as an expert. UK food & drink PR can also help promote your USPs (unique selling points) as a business. Your chef may use a unique preparation technique for a particular dish, for example, or perhaps you only use local food suppliers in the area.

Target Online Consumers

While you don’t want customers to conduct an online search for your restaurant and find negative feedback regarding your restaurant, it’s also important they don’t search for you and find nothing. Businesses must accept that consumers are heading online which means a presence on social media is essential. Restaurant PR UK benefits businesses by promotion through third parties which can have more credibility with readers than self-promotion or paid advertisements. This includes mentions by influential sources or through other online publications and media, educating others about your brand. Food & drink PR UK enables businesses to track their online reputation and influence ways in which their brand is seen.

Find Your Target Market

If you want to create loyal, long-standing customers, who are excited to visit your restaurant and tell others about it too, targeting the right audience is essential. This doesn’t just mean structuring campaigns around your ideal audience but choosing the best media outlets to tell your story. For example, this could be through connecting with media figures who know about the restaurant industry or those who have an influential platform to take your brand to more people than ever before. The quality of the placement can be just as important as the medium, so PR should create opportunities to promote your restaurant to the people most likely to visit. This will build brand awareness for your restaurant and invite them to visit your establishment.

Create Cost Efficient Strategies

It can be a difficult choice to invest in any service which requires outsourcing to an external team. However, leading PR comes across as more credible to the end user, acting as a form of social proof that you’re a restaurant worth visiting. Using a PR agency who specialise in restaurant PR London services provides value to businesses by implementing innovative, efficient PR strategies to save you time and energy while resulting in a bigger return on investment. Good PR strategies will ensure stories about your brand have a longer lifespan and should consider future goals for your business.

Looking for a Leading PR Agency

When looking to outsource your PR, it’s important to find an agency who will elevate your business to new heights, whether that be through food & drink PR London services or London hotel PR. Their years of experience and expertise in the PR world can bring invaluable input to your business strategies, saving you time and energy, as well as providing you with cost-efficient services for an impressive return on investment.

When hiring the right agency for your PR needs, here are some questions to ask yourself.

A Fresh Perspective

Leading food & drink PR UK brings a fresh set of eyes to your brand, thinking outside the box and understanding how to work towards your goals in the most beneficial ways.

• Are they enthusiastic and passionate about what they can do for you as a brand?
• Do they adopt efficient, innovative tactics for achieving commercial results?
• Will they ideas shift and shape perceptions about your brand?

Plan Long-Term Success

• Does their methodology take a consistent, sustainable approach?
• Do they offer brand strategy expertise?
• Do they take an interest in the future priorities for businesses and structure strategies with both short and long-term aims in mind?
• Will they take the time to get to know your brand and gain an in-depth understanding of your goals, target audience and challenges you face?

The Right Contacts

• Do they have a dynamic range of contacts in the industry?
• Will they establish connections with the right contacts who can reach your target audience?
• Do they have contacts across a range of appropriate media formats?
• Do they take a consistent approach to media relations?

Their Experience

• When did they launch? What’s their own story as a business?
• Do they specialise in your industry, e.g. offering UK hotel PR?
• Do they understand industry trends and how these fit in with media agendas?
• Can they offer you a tailored package for other PR and marketing services you require?

Their Results

• Can they produce measurable results?
• Who have they worked with? Do they have case studies you can look at?
• Do they take advantage of opportunities which come your way, adapting strategies as time goes on and time-sensitive offers emerge?

Sauce Communications Expert Services

Here at Sauce Communications agency, we provide award-winning services to clients across the food and drink industry, including enviable PR services such as top UK hotel PR, hospitality PR and UK restaurant PR.

We don’t just specialise in the successful launch of businesses (of which we have 150 to our name!). Countless others have benefitted from our long-term working relationships, helping them to develop their brands in the direction they want it to go while continually adapting strategies to reach new goals along the way.

Leading London restaurant PR, we’ve worked with some of the best names in the business over the last two decades. We provide value and expertise to a wide range of establishments from award-winning cocktail bars and multi-Michelin starred restaurants to cosy pubs and local boutique haunts. We also have an international team, elevating the profile of restaurants and chefs overseas.

Why do our clients love us?

• Innovative ideas to breathe life into your brand, captivating audiences through storytelling
• A personable, approachable team with a one to one approach
• We act as an extension of your team, delivering a tailored approach to your needs and long-term objectives
• Flexible plans which adapt with industry developments
• We specialise in the hospitality industry, delivering the highest standards of top London restaurant PR and hotel PR London.

Our Incomparable Database

Our impressive database of media and industry contacts is the envy of the PR world. It includes a wide range of high-quality connections, and our team have nurtured these relationships over the years to create outstanding opportunities for our clients.

Our contacts include connections with those in food & drink sectors and media outlets such as:

• Food experts
• Drink experts
• Barmen
• Restaurants
• Chefs
• Bloggers
• Social influencers
• Travel
• Luxury Lifestyle
• TV presenters & producers
• Radio presenters & producers
• Consumer news writers
• Publishers
• Editors
• Journalists
• Writers

In fact, in 2016 we were even presented with accolades such as the ‘UK’s Leading Food & Drink PR Agency’ from PR Week and ‘Social Media Agency of the Year’ by The Caterer.

What Else Can We Provide?

PR agencies provide more than just basic PR expertise for increasing your visibility. Here at Sauce, we offer a complete range of services to add to your bespoke package.

Talent Management

Martine Carter heads up our Sauce talent management services, offering personalities and brands the chance to shine in a competitive industry. We’ve helped copious amounts of people, including experts in the world of food and drink such as chefs, writers and wine experts. We’ll support you to achieve success with your commercial projects as well as promoting your expert services to the right people and media outlets. Opportunities include personal appearances, TV and radio work, endorsements, licensing, advertising, publishing and writing. Speak to our team about your needs and goals.

Crisis Management

Crisis management can help protect your brand when good PR or a response is required in an emergency situation such as bad press being received. Our training and planning service will ensure your team can easily organise a controlled response in the wave of controversy or negative stories about your brand. Our training and guidance allow you to adequately assess your business for risks and put together a response process for a number of scenarios. It’s also important to identify the right internal response team, agree on spokespeople and receive media training where appropriate.

Marketing

PR and marketing can work hand in hand, complementing each other to create the ideal recipe for success. We’ll help you to engage your target market, creating unique strategies which have been tailored to your specific needs. We’ll put together a bespoke package of marketing services for your business, and this can include creating promotional collateral, data capturing services, market research, collaborations and partnership opportunities, relationship building, managing databases, e-marketing support, social media expertise and building an online presence for your brand.

Brand Strategy

When looking at your business goals, it’s vital to look at the bigger picture, planning on where your brand fits in with both the industry and the rest of your long-term objectives. We plan and implement strategies which add maximum value to your plans, and this includes competitor analysis and innovative campaigns to give you a great return on your investment.

Social Media

With the explosion of the online market, businesses must ensure they use social media across every platform to its fullest potential. This includes adopting the right tone of voice for content, creating content for engaging storytelling, competitor analysis, paid advertising advice, social listening, community management, reporting and in-house training.