In December 2008 Brand Events engaged Sauce to launch Taste Christmas; an all new festive show spearheaded by Gordon Ramsay. Sauce’s job was to establish it as an exciting new event and drive ticket sales.
Sauce also acted as an advisory board to Brand Events, recommending ideas and participants for the show such as chef demonstrations/live debates and suggested restaurants
As a result Sauce had to secure blanket media coverage about the show, which included…
- Interviews with Gordon and his co hosts in print media
- Securing National TV and Radio mentions
- Listings about the show
- Creating media campaigns for all participating chefs non GR and otherwise to drive traffic to the show
As a result over 25,000 visitors attended the show, far more than anticipated