Obikà, Italy’s favourite restaurant group, was founded by Silvio Ursini in 2004, with the aim of creating the world’s first mozzarella bar. Obikà chose Sauce to launch its only UK site, which opened in Canary Wharf in December 2011.

Through a series of targeted press drops, introductions and interviews, Sauce secured opening announcements and reviews in national, glossy and key online titles as well as blanket local media coverage. Sauce will launch Obikà’s next UK sites, scheduled to open later in 2012 – watch this space!
www.obika.co.uk