Award-winning hamburger chain Byron is driven to making hamburgers “the way they should be”.  Byron’s founder, Tom Byng, set out to create the simple hamburger perfectly, and brought in Sauce to bring this message to as wide an audience as possible.  Sauce used their wide-ranging food and lifestyle contacts to create extensive awareness around new Byron sites and continue to secure positive review coverage across local, London, national, consumer and online titles. Sauce generated awareness around the Shack and other projects including the Movember campaign and “Big D” hamburger  as well as ensuring Tom is used for chef tips, recipe and profile opportunities. Sauce ensures that Byron has a wide presence on social media sites

Sauce worked with Byron for almost year and in this time has executed a successful PR plan for each of the thirteen Byron sites. Sauce has secured high profile media coverage for Byron and communicating their brand message across the industry. Extensive coverage for Byron includes Esquire, ES Magazine, Metro, Sunday Times Style, The Independent, FT Weekend, Restaurant, The Times Magazine, Men’s Health, Evening Standard, Caterer & Hotelkeeper and Time Out