Client Spotlight: The Aubrey London
In January, Sauce helped launch one of London’s hottest restaurants, The Aubrey London from Maximal Concepts.
Here’s how:
MISSION
Launch The Aubrey, London – the brand-new F&B lifestyle destination at The Mandarin Oriental.
CHALLENGE
For this project, the launch period was particularly vital in thrusting The Aubrey onto the radar of their desired audiences due to the space opening just as the world was – post-pandemic – meaning we had to work hard and fast to cut through in a time of mass industry competition. Establishing The Aubrey as the most beautiful ‘see-and-be-seen’ destination was essential, but also to win over London’s food & drink press and discerning hospitality industry, in order to build lasting relationships and impressions.
CREATIVE SOLUTION
Through a series of strategic events across food and fashion, establish The Aubrey as a lifestyle destination for London, and the global tastemaker
CODE X The Aubrey – Industry launch with 200 guests
Rejina Pyo – London Fashion Week catwalk show
Charlotte Temperley birthday dinner hosted by Charlotte
The Evening Standard Magazine relaunch party curated by Ben Cobb
The Margueritte private members dinner hosted by founder of By Rotation Eshita Cabra Davies
CAMPAIGN COVERAGE SNAPSHOT
WALLPAPER* | 10 | VOGUE | THE FINANCIAL TIMES | ELITE TRAVELER |FORBES | THE EVENING STANDARD | CODE | GQ | TATLER | THE LONDON ECONOMIC | THE INDEPENDENT | BIG HOSPITALITY | THE CATERER | THE DAILY TELEGRAPH | TIME OUT | METRO | SPEARS | THE DAILY MAIL | MAIL ONLINE | ESQUIRE | VOGUE | HARPERS BAZAAR | CONDE NAST TRAVELLER | FASHION MONITOR | ELLE |
CAMPAIGN RESULTS FOR THE OPENING MONTH
209 guests in attendance for the prelaunch party in collaboration with CODE hospitality
190 Media insertions in opening month
3 LFW events
3,221 organic Instagram follower growth
3 founder interviews
1 Evening Standard Exclusive first look
Follow @theaubreylondon on Instagram here.